Which of the following is a disadvantage of mail surveys as a method of data collection?
Show Online surveys have become the default tool for many market researchers. This is for good reason. Often times the ease of access to using online surveys actually causes issues in itself. Below, we highlight the advantages and disadvantages of this market research method. Online Survey Advantages
Online Survey Disadvantages
What’s the Verdict on Online Surveys?At Communication For Research, we know from in-depth experience that online surveys usually should be part of the market research puzzle. However, as with many other technology-enabled data collection methods, online surveys are not a silver bullet or magic wand. It is important to take several factors and variables into account, such as:
Learn MoreTo learn more about online survey do’s and don’ts, and how to take full advantage of this data collection approach, contact the Communication For Research team today. Our expertise is in managing research logistics and executing the data collection process. We use proven strategies, comprehensive systems and advanced technology to empower our clients with actionable intelligence, which ultimately puts their products – and their organization -- on track for maximum profitability and ROI. We are happy to provide accurate, concise, and complimentary feedback on your existing research plans or discuss new research ideas that will bring value to your business. For more information on market research online surveys and how they could help your business, download our FREE eBook: Topics: online surveys , data collection What is the disadvantage of mail survey?Biased results and outdated information are also included in coverage errors. Questionnaire design– Since mail surveys do not offer the opportunity for follow-ups, the questionnaire design can make or break the survey. Questions must be brief, straightforward and accurate.
Which of the following is a disadvantage of the survey method?In the survey method, participants may not be able to be aware of the answers, might lie while answering, or answer in such a socially desirable way. These are considered to be disadvantages because these reasons make the results unreliable and invalid. Therefore, option D is the correct answer.
Which of the following is a general disadvantage of a mail questionnaire?Cons Since mail surveys are self-selected and self-administered by the respondent, there's no follow-up from the researcher. They also have the least amount of control over all other survey methodologies in terms of questionnaire design and clarification of questions.
What are the advantages and disadvantages of survey?Summary of Online Survey Advantages and Disadvantages. |