What question does positioning help to answer for the consumer about the product quizlet?
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Mathematics with Business Applications6th EditionMcGraw-Hill Education 3,760 solutions What question does positioning help to answer for the consumer about the product?Positioning is a strategic process that marketers use to determine the place or “niche” an offering should occupy in a given market, relative to other customer alternatives. When you position a product or service, you answer these questions: Place: What place does the offering occupy in its market?
How does positioning help a product?Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.
What are the three questions answered by a positioning statement?It's a good idea to audit your positioning statement every 12 months.. [Importance] Does it state a benefit that solves one of the target audience's most pressing problems?. [Uniqueness] Are you the only one making the benefit claim in your positioning statement?. What impact does product positioning have on consumers?A key part of product positioning is to associate the product with specific benefits that interest members of your target market. When consumers believe your product delivers these benefits, they're more likely to buy the product.
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