What are the characteristics of the new media which makes it different from the old one?
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 With the inclusion of computers and the internet in our lives, new media has also been made of material. We are dealing specifically with things related to a more intense startup of internet connectivity. Every industry has somehow kept up with this new development development. Traditional media is starting to differentiate within itself with this new trend. The emergence of this information is from the new concept. I’m talking about talking about the new media thing. Show
New media, which creates differences in many user behaviors from communication to information and even shopping experiences, is spread over many branches. Especially social media platforms are one of the areas that most clearly meet the concept of new media. These areas, where interaction is very common, resulted in the rapid growth of new media and its spread to wider circles. Although the usage area of new media is very wide, traditional media has not disappeared completely. Traditional media continues its work, albeit in a more limited area compared to the old processes. This shows that both media formats have a place in our lives. So, in which areas do new media and traditional media differ from each other? How the ratios of new media to traditional media have added innovations to us. In our article, we will try to compare these two media types with each other. İçindekiler
What is New Media?new media; It is a type of media consisting of tools that provide the opportunity to reach information in a short time where interaction and communication are two-sided. With the increase in the accessibility of the internet concept, new media has also started to gain power. It is the internet connection that creates the most significant impact, especially through new media. New media studies that carry out their work in the online environment naturally need an internet connection. It includes all factors such as access to information, interaction and communication. The biggest factor in the adoption of new media is that it offers fast feedback. It has started to be experienced more actively with the new media that users get instant returns to the information they want. The most important thing in this step is the evolution of the internet and its current development. When the Internet first emerged, it was used by large states to provide communication between units. The internet, which has been subject to developments over time, has taken its current form. And every day we come across with innovations. At the moment, we can get help from the internet to reach any information. And we can do this in a short time. Therefore, providing instant feedback to the requests that are needed instantly, causes the user to adopt the innovations in this field faster. In addition to all these, there are new media and media tools that are included in our lives. The real pioneer of the new media tools that many of us are familiar with and use is again the sizing of the internet. With the development of the internet as mass media, new media tools have been included in our lives. What are New Media Tools?
What is Traditional Media?Traditional media is a type of media in which publicity and information sharing are made through means such as television, radio and newspaper, where communication is unilaterally experienced. Compared to the new media, information is shared in the traditional media, both verbally and in writing. However, there is no consumer intervention here. And the knowledge of how the messages given over the consumer give results is also very unlikely. What are the Characteristics of New Media?Before we talk about the differences between traditional media and new media, let’s try to deal with the features of the new media. The differences presented to us by the new media are basically; Fast communicationThe fact that communication is provided quickly and instantly is one of the important factors in the popularity of new media among users. When people communicate with another user, they have adopted the concept of new media more from the moment they start to receive feedback. Accessible InformationThe Internet is an environment that contains a lot of information. This feature is a feature that new media offers both advantages and disadvantages. Information on the Internet is not subject to frequent control. This reveals the situations where information that raises questions about the accuracy is also presented to the user. Not checking the information can be seen as a disadvantage. It is possible to access information in every field and subject on the internet. It is an advantage that it provides the opportunity to access a lot of information instantly. InteractionThe interaction between users has increased tremendously with the new media. Many users who do not know each other over smart devices interact with each other at some point. This feature is one of the positive effects of new media on user experience. People who have access to the ease of interacting with different people have adopted new media more. Two-Sided CommunicationCommunication with the new media is now two-way. When the side user communicates with the people in front of him, he can see the response of this communication at that moment. This is effective in solving questions and problems instantly. The main difference between new media and traditional media is communication and sharing of information. However, if we look at the differences between them; Reaching the Target AudienceThe priority for both media options is to reach the target audience and increase interaction. Apart from that, there is a difference between the tools used to reach the target audience in the new media and the tools used in the traditional media. While audio and written tools come to the fore in one, videos and visuals play an active role in the other. Communication ContinuityWhile communication takes place in more limited times in traditional media, it is the opposite in new media. Users who want to communicate in the new media can get a solution-oriented result at any time. Marketing StrategiesThe marketing step also clearly shows itself as a difference. Traditional marketing efforts are more limited and costly. In the new media, on the other hand, there are many more alternative strategies. In addition, the cost of marketing studies carried out within the new media is less. measurabilityIt is also one of the differences to determine how much success or failure the studies have presented. There is a need for a process in order to measure the results in traditional media. The results show themselves over time. In new media, this happens faster. Since new media studies are carried out on user experience, their effects can be analyzed in a shorter time. This is one of the most important advantages of new media. Information ReliabilityIn addition to being faster to access information on the Internet, it is also more likely to come across inaccurate information. In this sense, the information shared within the new media does not go through a strict control. On the contrary, information shared with traditional media tools is kept under control at all times. Therefore, the reliability of the information shared in the traditional media is slightly higher. Freedom of CommunicationStudies in traditional media are carried out by well-known institutions and organizations. This reveals the situation where there is not much freedom in the studies. There is more freedom in the new media. Most of the time-sharing people in the new media carry out the work individually. This means that the new media offers more freedom in terms of communication. What is new media?new media; It is a type of media consisting of tools that provide the opportunity to reach information in a short time where interaction and communication are two-sided. What are the characteristics of new media?
What are the differences between new media and traditional media?
Post navigationWhat are the differences of old and new media?The Difference Between Traditional Media vs. New Media. Traditional media involves businesses targeting a large audience via billboards, print ads, and TV commercials. On the other hand, new media allows companies to target a smaller yet more specific target audience through social media, pay-per-click ads, and SEO.
What are the different characteristics of old media and new media?The new media are those types of media that use digital technology (e.g. social media and the use of the internet). This is as opposed to “old media”, which refers to traditional forms of media, such as print media (e.g. newspapers and magazines), television and radio.
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