Research methods in mass communication PDF
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Show Menstruation is a natural biological process and an integral part of a woman’s life. In India, this process is commonly known as periods, and except few pockets of the country, the Indian society considers menstruation as impure and attaches many stigmas to it. Society imposes various restrictions on the menstruating woman, including seclusion and ban on entering religious places. Television commercials of sanitary napkins have a great role to play in the formation of opinion, perceptions and attitudes about the periods. But ads sometimes evade dealing with the subject directly and quite creatively tend to spread misinformation about periods. In this framework, a qualitative, as well as quantitative content analysis of total 78 television ads of 12 popular Indian brands of sanitary napkins, has been carried out based on various parameters like use of the word period, public display of pads, fluid color is shown, a depiction of premenstrual syndrome, storyline, tag line, social taboo, social message etc. The main objective of content analysis is to trace out how these advertisements are portraying this complex subject of social taboo through visual narratives and convince their audiences to buy their particular products. Keywords: Menstruation, Social Taboo, Visual Merchandising, Periods, Social Stigma, TVC What are research methods in communication?In the field of communication, there are three main research methodologies: quantitative, qualitative, and rhetorical. As communication students progress in their careers, they will likely find themselves using one of these far more often than the others.
What methods are generally used in mass communication research?The three research methods used most frequently in the field are cross-sectional surveys, experiments, and quantitative content analysis. Other methods include longitudinal surveys and open-ended data collection methods such as focus group interviews. Some research combines methods to explore the same topics or issues.
What are the 4 types of research methods?Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.
What is research in mass communication?Research in media focuses on the communication process and examines the relationships among the media organizations and the target audience. Media research focus is on the social and psychological aspects and effects of the different mass media.
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