What is the benefit of using the Internet to conduct surveys?

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Terms in this set (29)

offers the opportunity to gather lots of data quickly and on large groups

survey

offers the opportunity for a wealth of information in respondents' own words

interviews

offers the opportunity to use data from a different time period

existing sources

offers a means of studying groups often overlooked by other methods

ethnography

Why is it important to strive to be objective when you conduct research?

If you do not try to be objective, you increase the likelihood that you may misinterpret data.

Which type of research is most likely to use field notes?

participant observation

Which of the following statements about social network analysis is false?

It began with the study of online social networks.

Which of the following statements about quantitative and qualitative research is correct?

Qualitative research works with nonnumerical data and interprets the results.

Which of the following statements about autoethnography is false?

Autoethnography does not include the researcher's feelings, thoughts, or experiences.

Which of the following illustrates a causal relationship?

Sara babysat for four hours. She earned twenty dollars.

What is the goal of ethnographic research?

to describe and understand observed activities and what they mean to the groups studied

What is a benefit of using the Internet to conduct surveys?

cost effective

What does a researcher provide in order to lend assurance that no one other than the researcher will know the identity of the respondent?

confidentiality

Using the photos from Good Housekeeping magazines from the 1940s and 1950s as sources of data to better understand changes in home design is an example of which type of research method?

comparative historical

To better assess how campers feel about their experiences in summer camp, the counselors pass out a questionnaire. The responses are either: strongly agree, agree, disagree, or strongly disagree. This is an example of

a Likert scale

The text discusses the development of a research process, from identifying a problem, to the formulation of a hypothesis and collecting of data, and finally to the sharing of the findings. Taking all of the seven steps together, social scientists regard this as

the scientific method.

The statement, "What students eat for breakfast affects their grades," would be an example of

a hypothesis

The Nielsen Company gathers data on what products people use as well as how they feel about them. This company uses sociological research methods as one of the leaders in what field?

market research

Surveys and interviews differ in which important way

Researchers can more easily generalize survey results to the larger population.

Over the last five semesters, Dr. Thompson's research class has repeatedly asked the same question on a particular project. Each semester the question produces similar answers. This exemplifies which concept?

reliability

Jamison plans to research the benefits of comedy as a coping mechanism during times of natural disasters. Before moving ahead, he will explore pertinent research already compiled on this topic. This is what step of the scientific method

literature review

In their ethnographic study of teenage mothers, Kathryn Edin and Maria Kefalas found that

teenage mothers frequently viewed children as a source of stability in their lives

In response to the critique that some of the accounts of her book On the Run: Fugitive Life in an American City are inconsistent, Alice Goffman claims that she was protecting her research subjects by omitting details that could identify them. Goffman argues that her actions were ethical because

they ensured her subjects' confidentiality.

Dr. Lui plans to research the relationship between breast-feeding and preschool success. In this research, breast-feeding is the

independent variable.

Dr. Frank wants to explore how gender impacts the experiences of boys and girls in competitive swimming. He opts to use interviews as his means of collecting data. Which of the following is a disadvantage of this method?

Representativeness may be limited.

At the end of every semester, Dr. Showalter asks her students to complete a standard teacher evaluation form provided by the university. What type of research is this?

survey

An institutional review board (IRB) helps to ensure the safety of subjects of review. Who typically sits on such a board?

academic scholars

questionnaire asks the question "How many times per week do you exercise?" The respondent has to choose between "a. 0"; "b. 1-2"; "c. 3-4"; and "d. 5 or more." What type of questionnaire is this?

closed-ended

Why Isn't Johnny in Preschool?" was a project conducted by Chicago's Community Organizing and Family Issues group that was aimed at determining why families in lower-income, racially diverse neighborhoods in Chicago were less likely than other families to enroll their children in early educational programs. The findings were used to design outreach and public awareness campaigns. This type of research project is called

action research.

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What are the main advantages and disadvantages of conducting surveys over the Internet?

Advantages And Disadvantages of Online Surveys.
Advantages of Online Surveys. More Convenience & Better Responses. Accessibility From any Device. Significant Cost-Cutting. Flexible With Design. ... .
Disadvantages of Online Surveys. Inability to Connect With People From Remote Areas. High Chances of Survey Fraud. Sampling Issues..

What are the advantages of Internet surveys quizlet?

Online survey: Respondents complete a self-administered survey over the internet. (1) Advantages: saves time and money, maintains respondent anonymity, no interviewer or social desirability bias.

What are the advantages of internet based survey research over traditional survey research?

Faster results, since it is digital; answers are submitted immediately to the survey platform. A significantly better reach. The ability to meet all quotas. Potentially better targeting.