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Find out when users click a link to leave your site.

Note: This article applies only to sites tagged with the analytics.js snippet. (It does not apply to sites tagged with gtag.js.)

You can use Analytics Events to capture clicks on links that take users to a website other than your own.

In this article:

• Using Google Tag Manager
• Add the tag directly to your site
• Related resources

Google Tag Manager

If you use Google Tag Manager to manage your Analytics installation, follow the instructions in Analytics Events to implement events.

Add the tag directly to your site

If you have added the Analytics tag directly to your site, you can copy and paste the script below into your own pages to set up Event measurement for outbound links. You should add this script in your page header, but not within the basic Analytics tag.

If you copy and paste this script exactly as it appears here, your outbound clicks will appear in your Analytics Events reports with a Category of "outbound" and an Action of "click". (In the snippet, these are shown in bold.) You can use these values, or change them and define your own values. Learn more about Event components.

This example assumes that you are using the analytics.js tag. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).

You'll also need to add (or modify) the onclick attribute to your links. Use this example as a model for your own links:

Check out example.com

• Event Tracking
• Setting the Hit Callback

Analytics Events

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Learn about your receipt and order number, authorization holds, Pixel Pass charges, and Value-Added Tax (VAT) invoices.

Find your receipt & order number

After you place an order on the Google Store, you get a confirmation email that includes your order number and receipt.

If you placed an order while signed in, you can also get a receipt online:

1. Go to Google Pay.
2. Sign in to your Google Account.
3. Select Activity.
4. To get your receipt, select an order.

Understand authorization holds

When you place an order or receive an advanced replacement, Google Store contacts the issuing bank or card provider to make sure your payment method is valid. Your bank or card provider reserves the funds until the transaction processes or the authorization expires. Authorization holds are temporary and are not actual charges.

• The authorization hold is removed after an order is shipped from Google or canceled.
  • If you received an advanced replacement order, the authorization hold is removed once Google receives your original device.
• For more information about authorization holds, such as when they'll be removed or how they work, contact your card provider or issuing bank.

When you place an order, an authorization hold is placed on the payment method on file. A hold can appear on your account as a pending online transaction from Google Store.

• Authorization hold was successful:
  • The order ships and the authorization hold is removed.
• Authorization hold was unsuccessful:
  • You get an email that asks you to update your payment method details within 7 days.
  • If you don’t update your payment method within 7 days, your order is canceled and the authorization hold is removed.

Double authorization holds

In some cases, you may get 2 authorization holds for the same order because of the shipment process:

• If an authorization hold expires before the order ships from the warehouse, a second authorization hold may be applied.
• This hold happens when the order date is 7 days or more from the ship date.

Extra fees on your order

The Google Store doesn’t charge extra fees. Your order confirmation screen shows your total Store charge. This total includes shipping and taxes.

If you find extra fees with a Google Store order:

• Contact your bank or card provider. When you order an item from another country or region, your card provider may charge cross-border or exchange fees.
• The Google Store can’t reimburse fees added by your card provider.

Understand Pixel Pass charges

You receive your first Pixel Pass bill when your Pixel phone ships. After your first bill, you receive a monthly bill. Learn more about Pixel Pass features.

Your first Pixel Pass bill includes 2 charges:

• Device charge
• Subscription charge

After your first bill, your monthly bill includes a subscription charge.

Important: All bills and receipts come from Synchrony. For detailed billing info, sign in to your Synchrony account.

Get a Value-Added Tax (VAT) invoice

• If you live in the European Union, Norway, or Switzerland, you can request a VAT invoice.
• If you live in Taiwan, you get a confirmation email with VAT on your GUI invoice.

Important: If you checked out as a guest and need a VAT invoice, contact Google Pay.

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