The consumer market is made up of:
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The consumer market is made up of which of the following?individuals who acquire goods or services for personal consumptionhouseholds that purchase goods or services for personal consumptionbusinesses that purchase goods and servicesA and B Show 0.5 pointsQUESTION 2GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services aftervisiting several buying fairs. The owners will begin the first idea-reducing stage, called ____, to arrive at arealistic number to adopt. Get answer to your question and much more 0.5 pointsQUESTION 3Consumers can show their allegiance to brands, stores, or companies. Marketers can use thisinformation to segment consumers by ____. Get answer to your question and much more 0.5 pointsQUESTION 4Which of the following is an objective of informative advertising? Get answer to your question and much more suggest new uses for a product0.5 pointsQUESTION 5Which of the following is NOT a potential reason for a new product to fail?an underestimated market sizea poorly designed productan incorrectly positioned producthigher than anticipated costs of product development 0.5 pointsQUESTION 6A detailed version of a new idea stated in meaningful customer terms is called a ____. Get answer to your question and much more 0.5 pointsQUESTION 7A company should set prices that will allow ____ to receive a fair profit. Get answer to your question and much more 0.5 pointsQUESTION 8You have discovered that the segments you are targeting are conceptually distinguishable and responddifferently to different marketing mix elements and programs. These segments are ____. Get answer to your question and much more measurablereachabledifferentiable0.5 pointsQUESTION 9Through talking to numerous competitors at a regional trade show, you learn that most of them use themost popular base for segmenting markets. What is it?DemographicGenderPsychographicBehavioral 0.5 pointsQUESTION 10What are the two ways that a company can obtain new products? Get answer to your question and much more 0.5 pointsQUESTION 11Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identifiedsponsor is called ____sales promotion Get answer to your question and much more QUESTION 12___ is more than skin deep it goes to the very heart of the product. It contributes to a product susefulness as well as to its looks. Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 14 pages? Upload your study docs or become a Course Hero member to access this document 177 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 5 Consumer Markets and Consumer Buyer Behavior 1) ________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Consumer buying behavior E) Understanding the difference between primary and secondary data Answer: D Diff: 1 Page Ref: 135 Skill: Concept Objective: 5-1 2) The consumer market is made up of which of the following? A) individuals who acquire goods or services for personal consumption B) households that purchase goods or services for personal consumption C) businesses that purchase goods and services D) A and B E) all of the above Answer: D Diff: 2 Page Ref: 135 Skill: Concept Objective: 5-1 3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior. A) buyer responses B) stimuli C) components of the buyer's decision process D) buyer characteristics E) buying attitudes Answer: B Diff: 2 Page Ref: 137 Skill: Concept Objective: 5-1 Who makes up the consumer market?Consumer markets consist primarily of products that people use as part of their everyday lives. Anytime someone purchases a product for their own use, they become part of the consumer market. The market typically is divided into four different categories: food, beverages, transportation and retail.
What are the 4 main consumer markets?There are four primary types of consumer markets, including:. Food and beverage. The food and beverage segment of the consumer market is expansive and includes every vendor that sells food and beverages directly to consumers. ... . Retail. ... . Consumer goods. ... . Transportation.. What are the 3 types of consumers in marketing?The Three Customer Types. The decisive customer. This customer type has decided to proceed through the decision making process quickly in order to complete the purchase. ... . The learning customer. The learning customer type starts out with no knowledge at all of the product. ... . The impulsive customer.. What are the features of consumer market?A consumer market has various characteristics. Demographic characteristics include age, gender, occupation, income level, and race. Geographic characteristics include climate, region, and population density. Psychographic characteristics include consumer attitudes, opinions, values, and interests.
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