Disagreement over the goals and roles of marketing channel members is called

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels have different stages, or levels. Typically, the first level of a channel is a factory. The second level is the wholesaler who buys a large number of products to sell to retail stores, which occupy the third and final level. When members of a channel disagree about methods or goals, conflicts ensue.

Horizontal Channel Conflicts

A horizontal conflict refers to a disagreement among two or more channel members at the same level. For example, suppose a toy manufacturer has deals with two wholesalers, each contracted to sell products to retailers in different regions. If one wholesaler decides to branch its operations into the other wholesaler’s region, a conflict will result. If the toy manufacturer doesn't help solve the problem, its business dealings with both the wholesalers – and the downstream retailers, as well – might be in jeopardy.

Vertical Channel Conflicts

Vertical conflicts involve a disagreement between two channel members on consecutive levels. For example, if the toy manufacturer discovers its products are arriving at retail stores later than scheduled, a conflict might develop between the manufacturer and the wholesaler responsible for shipping to retailers. At the same time, the retail stores might be in conflict with the wholesaler due to its inability to ship products on time.

Multichannel Conflicts in Separate Marketing Channels

Multichannel conflicts refer to disagreements among members in separate marketing channels. While neither strictly horizontal nor vertical, these conflicts can affect all members of every channel. For instance, suppose the toy manufacturer participates in two marketing channels. In the first channel, the manufacturer sells its products directly to consumers via its official website.

In the second channel, the manufacturer sells its products to wholesalers for resale to retailers. If the toy manufacturer’s website sells the products for much lower prices than retail stores, sales in the second channel will plummet. The resulting conflict will require some solution that works for both channels.

Considerations in Avoiding Channel Conflicts

No simple recipe exists for avoiding channel conflicts. In fact, conflicts can only be minimized, not avoided, according to the book “Marketing Management,” by Rajan Saxena. The most effective approach for business owners is to approach channel management with transparency and a willingness to find compromises that work for all the members of the various channels to which it belongs.

📌    The type of channel arrangement includes

📌    The logistic network which moves the materials from suppliers to the manufacturing unit is classified as

📌    The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of distribution system is classified as

📌    The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

📌    In marketing channels, the conflict occurs at different levels of same marketing channel is classified as

📌    The types of vertical marketing system are

📌    In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

📌    The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as

📌    The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as

📌    The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as

📌    If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

📌    The marketing channels are considered as part of

📌    If the fast food chain has conflict to some of its franchises then this conflict is considered as

📌    The arrangement of vertical management system in which non dependent firms for production and distribution works together through contracts is classified as

📌    The disagreement between different marketing channel regarding the roles, rewards and goals is called

📌    The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

📌    The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as

📌    The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

📌    The strategy of distribution in which seller allow certain outlets to sell its product is classified as

📌    The type of franchise network in which the company has network of non dependent franchised dealers is classified as

📌    The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as

📌    The independent service provider of logistics who can do all the functions required by clients is classified as

📌    The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

📌    The procedure of displacement of long-established resellers by new intermediaries is classified as

📌    The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

📌    The marketing logistics are also called as

📌    The logistic network which moves finished product from company to resellers and then to end users is classified as

📌    The highly automated storage house to receive products from various suppliers , fill area efficiently and send orders to customers efficiently is classified as

What is the disagreement between different marketing channels regarding the roles rewards and goals called?

What is conflict in the marketing channel?

When there is disagreement among members at the same level of marketing channels?

What is it called when the conflict occurs between different levels of the same channel?