4-5-4 retail calendar 2023

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What Is The 4-5-4 Retail Calendar, And Should I Use It In My Store? - Abound

Let's break down exactly what a 4-5-4 retail calendar is, how it's different from a regular calendar, and whether or not it's right for your store.

Cj Holden

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Let's break down exactly what a 4-5-4 retail calendar is, how it's different from a regular calendar, and whether or not it's right for your store.

Find this Pin and more on Business Tips & Truths by Cj Holden.

Version: Cognos Analytics 11.1.7 to Current

This sample data is intended to be used as part of the Relative Dates feature. For more information, see Relative date analysis.

The Cognos Analytics base samples include a set of sample calendars that you need to set up relative date analysis. The sample calendar data modules and their sources can be found in the Team content > Calendars folder. For more information, see Sample calendars. To create your own custom retail calendar, see Creating a custom retail calendar.


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The retail calendar is a special calendar used by retailers that divides the year into 4 & 5-weeks months in order to make it easier to plan and compare sales to previous year on a like for like basis.

4-5-4 retail calendar 2023
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Access our members area and learn how to create a full year budget for your business, including sales budget, Open to Buy, cash flow plan and P&L budget. Download all the needed templates and practice on simulated data that we provide.

Why Is This Calendar Used in Retail?

The retail calendar is intended to keep the same number of weekends (Saturdays & Sundays) in every month, because weekends play a big role in sales. This ensures that sales can be planned year over year on the same basis and makes the retail budgeting process easier and the sales reporting comparable.

When retailers budget for the coming year, they take the previous year as a base and factor in any growth/de-growth in those sales figures and then establish the new budget from there. If they maintain a calendar that has the same number of weekends there will be no need to shift the dates while budgeting, which makes the calculations more complicated.

When Does The 4-5-4 Retail Calendar Start in 2021?

The 4-5-4 retail calendar for 2022 starts on Sunday 30th of January 2022 and ends on Saturday 28th of January 2023. This year will have 52 weeks (364 days).

Since retail calendar days need to be multiple of 7, the calendar year is 364 days, and so every 5 to 6 years one extra week is added to the calendar and makes it 53 weeks. According to the NRF, The next year with 53 weeks will be 2023.

Should I use This Calendar?

The retail calendar is voluntary and not all retailers opt to use it.

A D V E R T I S E M E N T

4-5-4 retail calendar 2023

In some regions there are many retail events that are not fixed over the year and so the shifting happens anyways, which makes adopting it useless.

Furthermore, many retailers find it easier to maintain a normal calendar, so that they can align all their reporting and accounting tasks with the regular yearly calendar.

4-5-4 retail calendar 2023

Instead these retailers use a normal monthly calendar and plot their marketing events in every month and budget and report their sales on a monthly basis that starts and ends with the start and end of the month.

While reporting their sales, they usually make a commentary on whether or not any shifting in events has happened for the month/quarter to justify the variance on sales from last year.

4-5-4 retail calendar 2023

Retailer &  Founder of Retail Dogma, Inc.

Rasha has 14 years of retail & ecommerce experience. She has started an ecommerce business in 2008, and later worked at H&M, Bath & Body Works, Victoria’s Secret and Landmark Group. She’s lived in 4 different countries, speaks 3 different languages and holds a BSc in Pharmaceutical Sciences and an MBA in Strategic Management & Marketing.

What is the 4

The 4-5-4 calendar is a guide for retailers that ensures sales comparability between years by dividing the year into months based on a 4 weeks – 5 weeks – 4 weeks format. The layout of the calendar lines up holidays and ensures the same number of Saturdays and Sundays in comparable months.

What day of the week starts the fiscal 4

The 4-5-4 retail calendar for 2022 starts on Sunday 30th of January 2022 and ends on Saturday 28th of January 2023. This year will have 52 weeks (364 days).

What is a 4

For example, the 4-4-5 accounting cycle means that in each quarter, the first financial period consists of the first four weeks, the second period consists of the next four weeks, and the third period consists if the next five weeks.

How many weeks are there in a retail season according to the 4

The 53-week year Dividing the retail calendar into 52 weeks of seven days each, or 364 days, leaves an extra day each year to be accounted for. As a result, every five to six years a week is added to the fiscal calendar.