Which of the following statements about personal selling is correct?
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Suggest a new Definition Show Proposed definitions will be considered for inclusion in the Economictimes.com Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. The salesperson tries to highlight various features of the product to convince the customer that it will only add value. However, getting a customer to buy a product is not the motive behind personal selling every time. Often companies try to follow this approach with customers to make them aware of a new product. The company wants to spread awareness about the product for which it adopts a person-to-person approach. This is because selling involves personal touch, a salesperson knows better how to pitch a product to the potential customer. Personal selling can take place through two different channels – through retail and through direct-to-consumer channel. Under the retail channel, a sales person interacts with potential customers who come on their own to enquire about a product. The job of the salesperson is to make sure that he understands the need of the customers and accordingly shows various products that he keeps under that category. Under the direct channel, a salesperson visits potential customers in an attempt to make them aware about a new product that the company is launching or it may have a new offer which the customers may not get from the open market.
The correct answer is option B. The fastest feedback occurs with personal selling. B. The fastest feedback occurs with personal selling- As a marketing strategy, personal selling involves assigning salespeople to visit each home or business to make sales. Face-to-face communication with the customer is involved. The salesperson can offer immediate feedback if a potential customer has any questions about the goods. So option B is correct. A. Control over message content is greatest when public relations is used- Media coverage about a service, a person, or an organization is part of public relations. As a result, the message flow is one-way. There is no control on content because a message can be easily distorted by the media to gain viewership. So option A is incorrect. C. The mode of communication for sales promotion is usually direct and personal- Sales promotion entails luring the buyer with rebates and discounts. The mode of communication is indirect through advertising. It is an impersonal tool of promotional mix. So option C is incorrect. D. The message flow with advertising is two-way- Advertising is the process of spreading information about a good or service through media like newspapers, magazines, radio, and television. Since it is an impersonal marketing tool, there is no rapid feedback. So it is a one-way promotional tool. So option D is incorrect. Please get to me soon. Transcribed Image Text:Which of the following statements about personal selling is correct? ..... A. Salespeople are often the only direct contact with a customer. B. Personal selling is the nonpersonal arm of the promotional mix. O C. Salespeople represent the company to customers, but they do not represent customers to the company. D. Personal selling is a fairly new profession. E. The role of personal selling is very consistent from company to company. O O O O  Q: Which of these statements is not true? O a. The public may include people and organizations O b. 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They produce a permanent… A: Letters are still important in business because: Select one: They produce a permanent record.… Knowledge Booster Recommended textbooks for you Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) 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Which one is the correct personal selling process?There are seven common steps to the selling process: prospecting, preparation, approach, presentation, handling objections, closing and follow-up. The first three steps of the selling process involve research into prospects' wants and needs, with your presentation midway through the selling process.
What is personal selling Mcq?Personal selling is also known as face to face selling in which one person who is acting as a salesman will try to convince the customer to purchase the product.
Which one of the following is related with personal selling process?There are seven steps in personal selling: prospecting, pre-approach, approach, sales presentation, handling objections, closing, and follow-up.
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