Which includes all the activities in selling goods or services directly to final consumers for personal non
Presentation on theme: "16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use."— Presentation transcript: 1 16-1 Retailing Includes all the
activities involved in selling goods or services directly to final consumers for personal, nonbusiness use. Show
2 15-2 3 16-3 Retail Positioning Map
4 16-4 Department Store Model: Strong Retail Brand Approach 5 15-5 6 16-6 Department Store Model: The Showcase Store 7 The Showcase Store 15-7 8 15-8
9 15-9 10 15-10
11 16-11 Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store
12 16-12 Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale
13 15-13 e-Commerce Marketing Practices Pure-click Brick-and- click Brick-and- mortar
14 15-14 Buyer Expectations for e-commerce Ability to order a product online and pick it up at a convenient retail location Ability to
return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases Wholesaling includes all the activities involved in selling
goods and services to those buying them for resale or business use. Firms engaged primarily in wholesaling activities are called wholesalers. Wholesalers buy mostly from ... Get Principles of Marketing, 17/e now with the O’Reilly learning platform. O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers. Start your free trial Growth of Direct, Online, Mobile, and Social Media Retailing: Although most consumers still make a majority of their purchases the old-fashioned way, retailer online sites, mobile apps, and online social media influence a large amount of in-store buying. Showrooming, the now-common practice of viewing products in stores but buying them online, presents serious challenges to store retailers. Omni-channel retailing refers to creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping Scheduled maintenance: Saturday, September 10 from 11PM to 12AM PDT
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Chapter 18 Terms in this set (81)Retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use. A retailer or retail store any business enterprise whose sales volume comes primarily from retailing Retailing an organization selling to final consumers---whether it is a manufacturer, wholesaler, or retailer Self-service is the cornerstone of all discount operations. Many customers are willing to carry out their own "locate-compare-select" process to save money. Self-selection Customers find their own goods, though they can ask for assistance. Limited service These retailers carry more shopping goods and services such as credit and merchandise-return privileges. Customers need more information and assistance Full service Salespeople are ready to assist in every phase of the "locate-compare-select" process. Customers who like to be waited on prefer this type of store. The high staffing cost and many services, along with the higher proportion of specialty goods and slower-moving items, result in high-cost retailing Nonstore Retailing has been growing much faster than store retailing, especially give e-commerce and m-commerce Non-store categories Direct marketing, direct selling, automatic vending, and buying services Direct marketing has roots in direct-mail and catalog marketing; it includes telemarketing, television direct-response marketing, and online shopping Direct selling also called multilevel selling and network marketing, is a multibillion-dollar industry, with companies selling door to door or through at-home sales parties. Automatic vending offers a variety of merchandise, including impulse goods such as soft drinks, coffee, candy, newspapers, magazines, and other products such as hosiery, cosmetics, hot foods, and paperbacks. Buying service is a storeless retailer serving a specific clientele-- usually employees of large organizations--who are entitled to buy from a list of retailers that have agreed to give discount in return for membership. corporate retailing corporately owned retailing outlets that achieve economies of scale, greater purchasing power, wider brand recognition, and better-trained employees. Corporate chain store two or more outlets owned and controlled, employing central buying and merchandising, and selling similar lines of merchandise Voluntary chain A wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising. Retailer cooperative group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts Consumer cooperative a retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends. Local cooperative grocery stores can be found in many markets Franchise organization Contractual association between a franchisor and franchisees Merchandising conglomerate a corporation that combines several diversified retailing lines and forms under central ownership, with some integration of distribution and management franchisor Individual franchises are a tightly knit group of enterprises whose systematic operations are planned, directed, and controlled by the operation's innovator, called a franchisor Three characteristics of franchises The franchisor owns a trade or service mark and licenses it to franchisees to return for royalty payments Three characteristics of franchises The franchisee pays for the right to be part of the system. Start-up costs include rental and lease equipment and fixtures and usually a regular license fee. Three characteristics of franchises The franchisor provides its franchisees with a system for doing business. category killers concentrate on major product category supercenters large combination stores that combine economy supermarkets with other lower-priced merchandise shopper marketing is the way manufacturers and retailers use stocking, displays, and promotions to affect consumers actively shopping for a product. channels retailers must decide which channels to employ to their customers destination categories may play a particularly important role because they have the greatest impact on where households choose to shop and how they view a particular product differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as firm's own products. Radio Frequency Identification (RFID) uses electronic tags and labels to identify objects wirelessly over short distances direct product profitability to measure a product's handling costs (receiving, moving to storage, paperwork, selecting, checking, loading, and space cost) from the time it reaches the warehouse until a customer buys it in the retail store prepurchase services include accepting telephone and mail orders, advertising, window and interior display, fitting rooms, shopping hours, fashion shows, and trade-ins. postpurchase include shipping and delivery, gift wrapping, adjustments and returns, alterations and tailoring installations, and engraving ancillary services include general information, check cashing, parking, restaurants, repairs, interior decorating, credit, rest rooms, and baby-attendant service central business district the oldest and most heavily trafficked city areas, often known as downtown regional shopping centers large suburban malls containing 40 to 200 stores, typically featuring one or two nationally known anchor stores community shopping centers smaller malls with one anchor store and 20 to 40 smaller stores shopping strips A cluster of stores, usually in one long building, serving a neighborhood's needs for groceries, hardware, a location within a larger store smaller concession spaces taken by well-known retailers like McDonald's stand-alone stores large businesses located in an area where there are no other retail businesses close by and offering either a large variety of products or unique products private-label brand is a brand that retailers and wholesalers develop generics are unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches slotting fee a payment a manufacturer makes to place a new item on a retailer's shelf merchant wholesalers independently owned firms that take title to the merchandise they handle full-service wholesalers carry stock, maintain a sales force, offer credit, make deliveries, and provide management assistance limited-service wholesalers Cash and carry wholesalers sell a limited line of fast-moving goods to small retailers for cash. brokers and agents facilitate the buying and selling of products without taking ownership Manufacturers' and retailers' branches and offices Wholesaling operations conducted by sellers or buyers themselves rather than operating through independent wholesalers. Separate branches and offices can be dedicated to either sales or purchasing specialized wholesalers Agricultural assemblers (buy the agricultural output of many farms), petroleum bulk plants and terminals (consolidate the output of many wells), and auction companies (auction cars, equipment, etc., to dealers and other businesses). Wholesalers differ from distributors wholesalers pay less attention to promotion, atmosphere, and location because they are dealing with business customers rather than final consumers Wholesale transactions are usually larger than retail transactions, and wholesalers usually cover a larger trade area than retailers Wholesale transactions are subject to different legal regulations and taxes Selling and promoting Wholesalers' sales forces help manufacturers reach many small customers at a low cost. The wholesaler has more contacts and is often more trusted by the buyer than the distant manufacturer. Buying and assortment building wholesalers can select items and build assortments needed by their customers, thereby saving much work Bulk breaking wholesalers achieve savings for their customers by buying large carload lots and breaking the bulk into smaller units Warehousing wholesalers hold inventories, thereby reducing the inventory costs and risks of suppliers and customers Transportation Wholesalers can often provide quicker delivery to buyers because they are closer to the buyers Financing wholesalers finance their customers by giving credit, and they finance their suppliers by ordering early and paying bills on time Risk bearing wholesalers absorb risk by taking title and bearing the cost of theft, damage, spoilage, and obsolescence Market information wholesalers give information to suppliers and customers about competitors, new products, and price developments Management services and counseling wholesalers often help retailers improve their operations by training sales clerks, helping with store layouts and displays, and setting up accounting and inventory-control systems. supply chain management a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value marketing logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Marketing logistics planning Deciding on the company's value proposition to its customers; selecting the best channel design and network strategy for reaching the customers Market logistics planning Developing operational excellence in sales forecasting, warehouse management, transportation management, and materials management; implementing the solution with the best information systems, equipment, policies, and procedures integrated logistics systems materials management, material flow systems and physical distribution abetted by information technology lean manufacturing An operation that strives to achieve the highest possible productivity and total quality, cost effectively, by eliminating unnecessary steps in the production process and continually striving for improvement.
market-logistics decisions how should we handle orders, where should we locate our stock, how much stock should we hold, how should we ship goods order-to-payment cycle time between an order's receipt, delivery, and payment order-processing costs a manufacturer consists of setup costs and running costs inventory-carrying costs include storage and handling expenses, capital costs in tying up money, service costs such as property taxes and insurance, and costs associated with damage to or obsolescence of the good while it is in storage. near-zero inventory ... containerization consists of putting the goods in boxes or trailers that are easy to transfer between two transportation modes Piggyback describes the use of rail and trucks fishyback water and trucks trainship water and rail airtruck air and trucks private carrier the shipper owns its own truck or air fleet contract carrier an independent organization selling transportation services to others on a contract basis common carrier provides services between predetermined points on a scheduled basis and is available to all shippers at standard rates Sets with similar termsChapter 16 - Managing Retailing, Wholesaling, and…18 terms lachlanday Marketing Management - CH 1471 terms kay_chasko Mktg 673 ch. 1423 terms ktlee12 Marketing 771 terms mary_odom Other sets by this creatorStudy for the LCSW EXAM27 terms Hotty24 Major Marriage ad Family Therapy Models22 terms Hotty24 Communication Techniques13 terms Hotty24 Human Growth and Development51 terms Hotty24 Verified questions
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QUESTION Suppose you were comparing a discount merchandiser with a high-end merchandiser. Suppose further that both companies had identical ROEs. If you applied the DuPont equation to both firms, would you expect the three components to be the same for each company? If not, explain what balance sheet and income statement items might lead to the component differences. Verified answer Other Quizlet sets;)19 terms Yoshi_Yusuke Unit 619 terms cookieAW16 Section 12 Unit 218 terms stevebrooks709PLUS Related questionsQUESTION A person-trip is traveling more than how many miles from a person's home? 11 answers QUESTION The process of qualifying a prospect is important in order to determine how likely that prospect is to becoming a customer. 3 answers QUESTION When gathering initial information, the team should not conduct an inventory and assessment of existing marketing activities. 2 answers QUESTION the quest for balance in a story presents problems for journalists because they don't always have the time or space to tell all sides of a story 5 answers What includes all the activities involved in selling goods or services to final consumers for ultimate consumption?Retailing. William J. Stanton: – “Retailing includes all activities directly related to the sale of goods and services to the ultimate consumers for personal and non-business use.”
What includes all the activities in selling goods or services?Wholesaling includes all the activities involved in selling goods and services to those buying them for resale or business use.
Is the selling of goods and service to final consumer?What is Retail? Retailing includes all activities involved in selling goods or services to the final consumers for personal, non-business use. Any organization that sells the products for consumption to the customers for their personal, family, or household use is in the occupation of retailing.
What is associated with the sale of goods to the final consumers?Retail trade is the business activity associated with the sale of goods to the final consumer, the ultimate customer.
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