Up-and-coming fashion stylists

In music and celebrity culture, stylists help define a stars image. People see you before they hear you speak, celebrity stylist Marcus Paul says. Its an impression that speaks volumes.

Styling and wardrobing is a behind-the-scenes business, and if its done right, its completely aligned with and authentic to the artists vision. With social media bringing fans closer to musicians lives, styling has also moved beyond carpets and music videos. More than ever, artists and stylists work to create an image that will make a lasting impression on fans and fashion alike.

Here are the stylists working with some of the coolest up-and-coming women in music.

Marcus Paul

Who He Styles:Zara Larsson

If youre a fan of Pusha T, youre probably familiar with Marcus Pauls work. The former model-turned-stylist has worked with the rapper, along with names like LeBron James, Jay Z and, most recently 18-year-old Swedish pop star Zara Larsson.

Paul works with Larsson to put together a look that reflects her down-to-earth and feminine approach. You can tell when somethings being forced, and I think its always important to have a very natural, effortless approach to styling and wardrobing, Paul explains to Billboard.

The two worked together on her vintage Thierry Mugler museum-worthy look for the 2016 VMAs, where Larsson attended as a best new artist nominee, as well as the shimmery New York brand Nomia dress for her late-night performance of her Hot Dance/Electronic Songs No. 1 hit Never Forget You on The Tonight Show earlier this year. Larsson sports lots of metallics and neutral colors, but Paul says shes always experimenting and trying new things.

You have to consider any and everything, Paul tells Billboard about styling women. Its a process, but I love it.

Jordan Grossman

Who She Styles: Halsey

THAAANK you to @stylepr & @antonio_esteban for everything you are my

A photo posted by Jordan Grossman [@jordan_grossman] on Aug 28, 2016 at 11:30pm PDT

L.A.-based celebrity stylist Jordan Grossman has worked with everyone from model Sofia Richie to JoJo and is responsible for many red-carpet looks, advertisements and edgy editorial spreads. Grossman is also responsible for some of Billboard Rising Star Halseys most memorable style moments.

At the 2016 VMAs on Aug. 28, Halsey performed Billboard Hot 100 No. 1 song Closer with The Chainsmokers in a memorable outfit: a white mesh and metallic under-boob-baring crop top, an oversize silver choker, and matching wide-leg pants all by designer Bryan Hearns. Grossman has also worked with the 22-year-old singer for her Badlands tour, putting together looks with L.A. celebrity designer Ashton Michael that represented the pop-punk feel of her aesthetic.

Wilford Lenov

Who He Styles: Bebe Rexha

- @beberexha love you betch -

A photo posted by wilfordlenov [@wilfordlenov] on Oct 25, 2016 at 10:51pm PDT

Wilfred Lenov, a stylist based in L.A., got his start in fashion as a visual merchandiser for American Apparel. He has since become a fashion editor at Cake magazine, with his work also featured in Nylon and Elle.

Bebe Rexha emerged from her behind-the-scenes songwriting career and into the spotlight as a performer at the 2016 VMAs in an Aaliyah-inspired look styled by Lenov. In an exclusive interview with Billboard, Bebe explained her connection to Aaliyahs style. She was sexy in a cool way. It was tomboy, girly, and it was her swag more than anything that was sexy, and I loved that about her.

For Lenov, this means finding pieces that are laid-back-yet-sensual for Rexha, who is also a close friend. He pairs bold colors and flashy materials with minimal basics, like the Ashton Michael custom-made monochrome tangerine hoodie and hot-pants outfit for Bebes 2016 V Festival performance on Aug. 21.

Lorenzo Posocco

Who He Styles: Dua Lipa

#tbt _ One year working with this angel! You become more and more amazing ?? So proud of you babe @dualipa #dualipa #lorenzoposocco #stylist #blowyourmind #hotterthanhell #betheone ??

A photo posted by Lorenzo Posocco [@lorenzoposocco] on Nov 10, 2016 at 3:10am PST

Lorenzo Posocco is a London-based stylist whose latest project is working with the up-and-coming U.K. pop singer Dua Lipa. The 21-year-old is set to release her 2017 debut studio album with Warner Bros. Records, aiming to cross over from her indie-pop roots to mainstream success. In her music video for latest single Blow Your Mind [Mwah], Lipa rocks a crystal stone GCDS-designed MWAH choker that you can purchase on her website for $45.