The average pay for a Digital Marketing Specialist is $80,456 a year and $39 an hour in San Francisco, California, United States. The average salary range for a Digital Marketing Specialist is between $58,113 and $99,039. On average, an Associate Degree is the highest level of education for a Digital Marketing Specialist. This compensation analysis is based on salary survey data collected directly from employers and anonymous employees in San Francisco, California.
ERI’s compensation data are based on salary surveys conducted and researched by ERI. Cost of labor data in the Assessor Series are based on actual housing sales data from commercially available sources, plus rental rates, gasoline prices, consumables, medical care premium costs, property taxes, effective income tax rates, etc.
Data powered by ERI's Salary Assessor
$58,956 The average salary for a Marketing Specialist is $58,956 EXPLORE BY: An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation [includes tips, bonus, and overtime pay] of $47,812 based on 11 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of $56,420 based on 106 salaries. A
Avg. Base Salary [USD]
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Prefer to self-define
1.0%
The average salary for a digital marketing specialist in California is around $47,127 per year. Digital marketing specialists earn an average yearly salary of $47,127. Avg Salary
Wages typically start from $37,519 and go up to $87,940.
Approximate values based on highest and lowest earning segments.
| California | $47,127 |
| Colorado | $48,787 |
| Florida | $38,238 |
| Georgia | $39,566 |
| Illinois | $48,277 |
| Massachusetts | $41,972 |
| Michigan | $41,465 |
| Minnesota | $50,000 |
| North Carolina | $44,362 |
| New Jersey | $48,132 |
| New York | $44,200 |
| Ohio | $37,000 |
| Pennsylvania | $46,652 |
| Texas | $39,288 |
| Virginia | $45,062 |
| Washington | $44,366 |
Digital marketing specialists earn about the same as related careers in California. On average, they make less than data analysts but more than sales representatives.
Source: CareerExplorer [Aggregated]
Average base salary
Data source tooltip for average base salary.The average salary for a digital marketer is $62,491 per year in California. 866 salaries reported, updated at March 6, 2022.
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- 401[k]
- 401[k] matching
- AD&D insurance
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Opportunities for advancement
- Paid time off
- Parental leave
- Professional development assistance
- Profit sharing
- Referral program
- Retirement plan
- Tuition reimbursement
- Unlimited paid time off
- Vision insurance
- Work from home