Is a vertical marketing system that combines successive stages of production and distribution under single ownership?
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Corporate VMS is a vertical marketing system that combines successive stages of production and distribution under single ownership– channel leadership is established through common ownership. More from this Section
Test Prep This preview shows page 229 - 231 out of 407 pages. 22) A(n) ________ marketing system combines successive stages of production and distributionunder single ownership, where channel leadership is established through common ownership.A) contractual verticalB) corporate verticalC) administered verticalD) horizontalE) directAnswer: BDifficulty: EasyChapter LO: 2Course LO: Compare and contrast different approaches to value chain organization23) A(n) ________ marketing system is a marketing system in which independent firms atdifferent levels of production and distribution join together through binding agreements.A) corporate verticalB) horizontalC) contractual verticalD) administered verticalE) directAnswer: CDifficulty: EasyChapter LO: 2Course LO: Compare and contrast different approaches to value chain organization24) Which type of channel arrangement does a franchise organization most likely follow?A) administered vertical marketing systemB) horizontal marketing systemC) contractual vertical marketing systemD) corporate vertical marketing systemE) direct marketing systemAnswer: CDifficulty: EasyChapter LO: 2Course LO: Compare and contrast different approaches to value chain organization25) Rage, a leading motor vehicle manufacturer, introduces a new superbike model. It invitesproposals from independent dealers who are willing to set up exclusive showrooms that only sellRage's superbikes. Chosen dealers will sell and service the superbikes, and Rage will overseenational advertising. This is most likely an example of a(n) ________.A) administered vertical marketing systemB) horizontal manufacturing marketing systemC) manufacturer-sponsored retailer franchise systemD) manufacturer-sponsored wholesaler franchise system We have textbook solutions for you!The document you are viewing contains questions related to this textbook. Financial Accounting Warren/Reeve/Duchac Expert Verified E) direct marketing systemAnswer: CDifficulty: DifficultChapter LO: 2Course LO: Compare and contrast different approaches to value chain organizationAACSB: Analytic thinking26) Pastaliano is a restaurant based in Illinois that exclusively sells Italian food. Pastaliano sellsthe rights to its recipes to a British firm, Clover Trading, which then opens an outlet in Londonunder the Pastaliano brand name. Which kind of channel arrangement does Pastaliano mostlikely have with Clover Trading?A) a horizontal marketing systemB) a direct marketing systemC) an administered vertical marketing systemD) a contractual vertical marketing systemE) a corporate vertical marketing systemAnswer: DDifficulty: DifficultChapter LO: 2Course LO: Compare and contrast different approaches to value chain organizationAACSB: Analytic thinking Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 407 pages? Upload your study docs or become a Course Hero member to access this document We have textbook solutions for you!The document you are viewing contains questions related to this textbook. The document you are viewing contains questions related to this textbook. Financial Accounting Warren/Reeve/Duchac Expert Verified Is a vertical marketing system that combines successive stages of production?Corporate VMS: a VMS combining successive stages of production and distribution under single ownership. Administered VMS: a VMS that coordinates successive stages of production and distribution, not through common ownership, but through the size and power of one of the parties.
What is a vertical marketing system in marketing?A vertical marketing system is when producers, wholesalers and retailers work in unison to meet their customers' needs. It allows one company to have control over the entire process of producing and selling a product.
What are the three major types of vertical marketing systems?There are three different types of vertical marketing systems: a corporate system, a contractual system, and an administered system.
In which system a channel member called a franchisor links several stages in the production distribution process?Franchise organization a contractual marketing system inwhich a channel member called a franchisor, links several stages in the production-distribution process.
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