A personal blog is a blog that takes the form of an online diary.
Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation. Show
Here's an overview of what a blog is, why it's popular, and tips for starting your own blog. What Is Blogging?The word blog is actually a shortened form of its original name, "weblog." These weblogs allowed early internet users to "log" the details of their day in diary-style entries. Blogs often allow readers to comment, so as they became more common, communities sprung up around popular blogs. NoteThe content of blogs varies significantly. For example, travel blogs may feature many pictures with few written passages, while political blogs may weigh in with wordy takes on the news of the day. The popularity of YouTube and similar sites also gave rise to video blogging, or "vlogging." Like most internet-based innovations, many entrepreneurs saw marketing potential in having a blog, and the adoption of blogging among the business community helped further increase the popularity of the medium. Not only can a blog be used for marketing a business, but it can also become a home business in and of itself. How Blogging WorksBlogging is as simple as obtaining a website and publishing original content on it. Tech-savvy bloggers can buy a domain name and build the website themselves. Those with less HTML knowledge can create an account with sites like WordPress that simplify the web design and publishing process. Blogs are usually simple websites. Older pieces may be archived in separate sections of the site, and there may be a separate page with contact info or a bio, but the blog itself is usually just a single page that can be scrolled through—similar to the news feed on social media sites like Facebook. As with a Facebook news feed, a blog displays the newest content at the top of the page. NoteAll of the posts on a blog are usually created by a single author. However, when a company or organization maintains a blog, it may pay for blog content—either by hiring a team of writers or buying content to post. Another unique feature of blogging is interlinking. This occurs when a blogger links to another person's blog within their own blog post. For example, if a music teacher maintains a blog, and they write a blog post about how to form a chord, they might link to a musician's blog to show an example of the chords in action. A political blogger may link to another politics blog and then discuss how they agree or disagree with a post on that blog. Interlinking, along with the comment section, fosters the sense of community that makes blogs unique. Blogging vs. Traditional Websites
Some people are confused over what constitutes a blog over a website. Part of the confusion stems from the fact that many businesses use both, usually by adding a blog section to the company website. However, there are two features of a blog that set it apart from a traditional website. First, blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week. Websites might occasionally have new information, but for the most part, they offer static information that rarely changes. Secondly, blogs allow for reader engagement. Blogs and social media accounts often go hand-in-hand because they serve a similar purpose of connecting an audience with each other and the content creator. Some websites may incorporate features that allow for conversation, but generally speaking, a blog allows for more conversation and interaction than a traditional website does. Pros and Cons of BloggingPros
Cons
Pros Explained
NoteBlogging is flexible and portable, making it a great option for people who want to be a lifestyle entrepreneur. Cons Explained
Requirements for a BlogThe good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. All you have to do is follow these four steps. Set Up the BlogThere are free blog options such as WordPress and Blogger, but to retain control and a professional image, consider investing in a domain name and a hosting service. You can install WordPress or another content management system on your host if you don't want to create the whole site from scratch. Add ContentOnce your blog is up and running, you need to keep it active with new content to grow your business. Develop a set schedule for writing and posting blog articles. Create a content calendar so you always know what you're going to post. MarketLike all other business ideas, your success comes from marketing and getting your message in front of your target market. Great ways to reach your market are through social media apps, email lists, and by reaching out to other bloggers, podcasters, and media outlets for publicity. Repurpose your blog content to promote your business across platforms, such as by using quotes on your Twitter or Instagram profiles, or by creating a video of your article to share on YouTube. Add Income StreamsWhile your blog can complement an existing business, it's also a great way to add additional income streams to your home business. You can promote other companies' products and services in affiliate marketing. You can advertise or feed ad networks, such as AdSense, on to your blog. If you have a service business you're promoting with your blog, you can create your own information products to complement it. Or, if you have your own product, you can offer a service. Key Takeaways
What is a blog quizlet?What is a blog. a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
What is articulation work quizlet?What is "articulation work"? It is the work you do in order to do your work.
Is are present when the value of a product or service increases as its number of users increases?Key Takeaways. The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service.
Which of the following is a language used to create and manipulate databases?Structured Query Language (SQL) is a programming language used to communicate with and manipulate databases.
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