The westsim\User group has been granted the following Allow NTFS permissions:
-Read and execute
-List folder contents
-read
The westsim.com\Administrators group has been granted the allow full control NTFS permission. In addition, the Everyone principal has been assigned the following allow share permissions:
-Full Control
-Change
-Read
The vhammer user is a member of the westsim.com\Users and the westsim.com\Administrators group. She accesses data in the folder through the network share from her Windows workstation.
What permissions does this user have to data in the folder?
You share a folder named Public and configure the following permissions.
You receive a phone call from Sally, a member of the Sales group and Assistants group, claiming that she cannot save a file to the Public shared folder.
You want to make sure that members of the Sales group [who are not members of the Assistants group] can save new files to the Public shared folder and access, update, and delete existing files in the Public share. You want to continue to ensure that
members of the Assistants group cannot modify files in the Public shared folder even if they are members of the Sales group. However, you also want to let Sally update files in the Public share.
What should you do?
Which of the following are characteristics of the Social Age?
Communication between people is networked.
Teamwork is not limited by boundaries.
Problems are addressed by groups.
Web 2.0 introduced web pages that
were highly interactive.
Communication tools for Web 2.0 include which of the following?
podcasts
social networks
wikis
The online experience of User 2.0 individuals includes which of the following?
Internet connection is continuous.
Online content is created and modified.
Communication tools are primarily peer-to-peer programs.
Which of the following are positive aspects of social media use in a professional environment?
less need to travel for face-to-face meetings
greater responsiveness between businesses and clients
more effective team communication
What rapidly changing factor has led to the Social Age in business?
communication technology
During the Web 1.0 era, web pages on the Internet had which of the following qualities?
They allowed limited to no user interaction.
They were read-only.
Which of the following is a challenge faced by companies incorporating Web 2.0?
Older employees tend to be tied to Web 1.0 values.
Which of the following are characteristics of Web 2.0 communication tools?
personally
customizable
interactivity
social focused
The most effective business social media tools all include the extensive use of which of the following?
written communication
Which of the following describe User 1.0 individuals on the Internet?
They passively read web pages.
Email is their primarily tool for online
communication.
The challenges to business professionals of using social media in the workplace are
lower productivity.
blurred boundaries between professional and private lives.
In business social software, dashboards serve as a
center of communication.
True or false: In most companies that sponsor blogs or wikis, participation is fairly low.
True
Which of the following forms of social media are the most appropriate for use in business?
blogs
forums
Because of profiles included on business social networks, employees who do not know each other personally often feel more ______ than they would using only email.
connected
In a business environment, blogs facilitate the sharing of which of the following among business professionals?
experiences
ideas
knowledge
In business social software, dashboards are useful for which of the following reasons?
They are customizable.
They can
provide information about your coworkers.
They can increase work efficiency.
Which of the following are potential uses for profiles on social networking platforms found in businesses?
access to information on business professionals with common interests
increased ability to locate an employee with specific knowledge
Blog posts enable company managers to
inform their teams about announcements and updates.
Traditionally, most business blog posts were authored by one or a few individuals. Increasingly, however, ______ are writing blogs.
Company teams
Professional groups
When sharing files, a businessperson should be careful to do which of the following?
ask colleagues for input on formulating a sharing files protocol
add only constructive comments
organize files by project
Simone posted a question on her company's discussion forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?
"I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500."
In the business environment, corporate blogs can be written by
senior executives.
individuals.
company teams.
Which of the following statements about writing blog posts for external audiences are true?
Many professionals use blogs to facilitate personal branding.
Blogs are an effective way to share the story of your organization with stakeholders.
Why is it important to manage permissions and only let the correct people have access to shared files?
Shared files often contain sensitive or confidential information.
Which of the following are not productive or effective in online discussion forums?
voicing complaints
ignoring competing points of view
using strong, declarative language
Which of the following is the primary goal of blogs for organizations?
effective public relations
Before you create any individual blog posts for your organization, you need to do which of the following?
gain a shared sense of the brand message
clarify your company's brand
Of the following, the most effective way of telling external stakeholders the story about a company is through
blog posts.
Which of the following are components of the press-release style for blog posts?
headline
contact information
dateline
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
Which of the following should you do on your own professional blogs?
Maintain a professional but fun and helpful tone.
Make certain that your content is accurate.
After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?
You should know the company's strategy for promoting various products and services.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
two to three times per week.
In the press-release style for a blog post, the first paragraph of the story should answer the basic questions of ___.____.____. where and why
who, what, when
Social media can assist business professionals in gaining regular knowledge about which of the following?
Their employers
Their field
Their industry
Bob, an art dealer, is writing a post for his own professional blog. His latest blog post is about a new mixed-media artist who will soon have a show at Bob's gallery. Which of the following should Bob be sure to include in his post to enhance his credibility?
Bob should provide information about the artist and the show at the beginning.
Bob should provide hyperlinks to provide additional information on the artist.
When businesses employ social networking as part of their culture, employees should take which of the following steps?
make consistent contributions
reply to
comments
Which of the following are acceptable topics for blogs published on a business social media platform?
project goals
business expertise
Which of the following are effective techniques for increasing people's ability to find your business blogs and wikis?
indexing blogs
tagging entries
labeling blogs
Social media facilitates which of the following for business professionals?
ongoing learning about their company
gaining insights into best work practices
Which of the following are key attributes of effective social media messages for businesses?
affability
honesty
genuineness
A good member of a business social network community is expected to take which of the following actions?
assist others when asked
respond positively to others' requests
Using blogs and wikis in a business setting has which of the following objectives?
to offer something of worth to others
to enhance efficiency of working relationships
To facilitate the use of contributions to blogs and wikis, ______ should be provided.
links to relevant files
When using business social media, awareness of boundaries means observing the separation between
the professional and the private.
When experiencing a difference of opinion with others in a business social media context, which of the following actions should you take?
Maintain a pleasant attitude.
As other members who are part of your business social media see that you respond and help others on the social media, you can specifically expect that
some of them will respond and help you.
Building a personal brand on a social media platform in a business environment can
further your career.
display your credibility.
Meta messages are the ______ messages decoded by others from someone's online presence.
underlying
essential
Which of the following are contributing to the blurring of professional and private lives on social media?
the ability to communicate from nearly any location about nearly anything
the variety of communication devices that are widely available
the ability to communicate with nearly anyone at nearly anytime
Before posting on social media, business professionals should be aware of their
company's policies regarding the use of social networking websites.
A professional personal brand focuses on highlighting which of the following?
areas of proficiency
professional characteristics
credibility
Which of the following are positive meta messages when establishing a credible online reputation?
expertise
compassion
integrity
The most effective business social media tools all include the extensive use of:
Written communication
Building a personal brand on a social media platform in a business environment:
- Display your credibility
- Further your career
In the press-release style for a blog post, the story should answer the basic questions of _________________, ___________________, _______________, where, and why.
who, what, when
One effective way of telling stakeholders the story about a company is through _____________.
Blog posts
Characteristics of Web 2.0 communication tools:
-interactivity
-social focused
-personally customizable
Communication tools for Web 2.0 include:
wikis, podcasts, and social networks
Because of profiles included on business social networks, employees who do not know each other personally often feel more _____________ than they would using only email.
Connected
______________ is a challenge faced by companies incorporating Web 2.0.
Older employees tend to be tied to Information Age values
Characteristics of the Social Age:
-Problems are addressed by groups.
-Communication between people is networked.
-Teamwork is not limited by boundaries.
Web 2.0 introduced web pages that ____________.
Were highly interactive
Traditionally, most business blog posts were authored by one or a few individuals, but increasingly, ________________ are writing blogs.
Professional groups and company teams
Project blogs are primarily used to share informations about projects among ______________.
Short-term teams
Common uses of team and project blogs in a business environment:
-Telling stories of success related to a project
-Communicating updates and announcements
-Facilitating discussions to solve a problem
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is:
Two to three times per week
Key attributes of effective social media messages for businesses:
-Genuineness
-Affability
-Honesty
The online experience of user 2.0 individuals include:
-Communication tools are primarily peer-to-peer programs.
-Internet connection is continuous.
-Online content is created and modified.
The online experience of users 1.0 individuals include:
-Email is their primary tool for online communication
-They passively read web pages
Blog posts enable company managers to:
inform their teams about announcements and updates
Kurt's team has been using the online forum discussion to communicate about project A, which the team has been working for four months. What two things would have been the most helpful to the team in producing quality work?
-The team met in real time to work through difficult points.
-Each member of the team participated regularly.
The boilerplate comes after the blog story and briefly explains what?
Background about the company
On business social media, business professionals are likely to be regarded as self-promoters if they ___________ the skills and interests they possess.
Overemphasize
The following online actions can mar a personal brand and business reputation:
-A careerist meta message
-Erroneous comments
-Online spin
doctoring
Positive meta messages when establishing a credible online reputation:
Integrity, compassion, and expertise
The following are not productive or effective in online discussion forums:
-Voicing complaints
-Ignoring competing points of view
-Using strong, declarative language
Microblogs are entries that typically contain _____________.
A few sentences
Social media facilitates the following for business professionals:
-Ongoing learning about their company
-Gaining insights into best work practices
The challenges facing business professionals of using social media in the workplace are:
-Blurred boundaries between personal and private lives
-Lower productivity
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is:
-To improve the corporations reputation and credibility
The following are contributing to the blurring of professional and private lives on social media:
-The variety of communication devices that are widely available
-The ability to communicate with nearly anyone at nearly anytime
The ability to communicate from nearly any location about nearly anything
Social media can assist business professionals in gaining regular knowledge about:
Their field, their industry, and their employers
Currently evolving social network platforms are known as:
Enterprise 2.0 platforms
Why is it important to manage permissions and only let the correct people have access to files?
Shared files often contain sensitive and confidential information.
After coming to an understanding concerning your company's brand and brand message, what should you do before you start telling your company's story as part of public relations?
You should know the company's strategy for promoting various products and services.
The following are ways to make use of social reading platforms:
-Read important articles and posts
-Use hashtags or topical searches
to track information
-Praise other people's contributions
A complete business networking social profile can result in increased ____________ among colleagues in a business organization.
Teamwork
In business social software, dashboards are useful for:
-They can learn more about your co-workers
-They can increase work
efficiency
-They are customizable
In business social software, dashboards serve as a:
Center of communication
What are effective techniques for increasing people's ability to find an individuals blogs and wikis?
-Labeling blogs
-Indexing blogs
-Tagging entries
Enterprise 2.0 companies make use of the following on the internet:
-Common online workspaces
-Private message systems
-Social networking features
What are the recommended levels and types of comments for high performing business teams on business social media platforms?
Most comments should be directly related to work, followed by 15 to 20 percent supportive comments, and the remaining comments mostly social.
Communities of practice are groups focused on:
Shared activities
A benefit of communities of practice for a business professional is:
Learning from other professionals
As the Social Age area has taken hold, communication technologies have changed faster than
the culture of the workplace
Which of the following are potential effects of the wikis on businesses?
supporting a culture of straightfowardness, assisting employee participation in decision making, encouraging corporate openness.
In the press-release style for a blog post, the story should answer the basic questions of
who, what, when, where, and why.
In a business environment, blogs facilitate the sharing of which of the following among business professionals?
know-how, knowledge, proposals.
Which of the following is a challenge faced by companies incorporating Web 2.0?
Older employees tend to be tied to Information Age values.
Building a personal brand on a social media platform in a business environment can
further your career, Display your credibility
Because of profiles included on business social networks, employees who do not know each other personally often feel more _______ than they would using only email.
Connected
Of the following, the most effective way of telling stakeholders the story about a company is through
blog posts
Communication tools for the Web 2.0 include which of the following?
Wikis, Social Network, Podcast
The most effective business social media tools all include the extensive use of which of the following?
written communication.
During the web 1.0 era, web pages on the internet had which of the following qualities?
They were read-only, they allowed limited to no user interaction
When posting on social media, business professionals should avoid which of the following actions?
publicly releasing data that is supposed to be nonpublic; creating conflict by taking positions that contradict their employers; reacting to negative online posts about their employer.
After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?
you should know the company's strategy for promoting various products and services.
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
Which of the following are positive meta messages when establishing a credible online reputation?
Integrity, compassion, and expertise
The following are contributing to the blurring of professional and private lives on social media:
The variety of communication devices that are widely available,
The ability to communicate with nearly anyone at nearly anytime,
The ability to communicate from nearly any location about nearly anything
Simone posted a question on her company's discussion forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?
I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500.
Which of the following should you do on your own professional blogs?
Make certain that your content is accurate, Maintain a professional but fun and helpful tone.
In the business environment, corporate intranet-based individual blogs are primarily written by
senior executives.
Social media can assist business professionals in gaining regular knowledge about which of the following?
Their field, their industry, and their employers
On business social media, business professionals are likely to be regarded as self-promoters if they ___________ the skills and interests they possess.
Overemphasize
Kurt's team has been using the online discussion forum to communicate about Project A, which the team has been working on for 4 months. Which two of the following would have been the most helpful to the team in producing quality work?
Each member of the team participated regularly; the team met in real time to work through difficult points.
Currently evolving social network platforms are known as:
Enterprise 2.0 platforms
The online experience of user 2.0 individuals include:
-Communication tools are primarily peer-to-peer programs.
-Internet connection is continuous.
-Online content is created and modified.
True or False: Profiles as part of enterprise social software systems are similar to those on Facebook and Linkedin
True
Project blogs are primarily used to share information about projects among
short-term teams.
Which of the following are acceptable topics for blogs on a business social media platform?
Project goals, business expertise
The challenges facing business professionals of using social media in the workplace are:
-Blurred boundaries between personal and private lives
-Lower productivity
Microblogs feature entries that are limited to _______ at most.
A few sentences
Which of the following are key attributes of effective social media messages for businesses?
honesty, genuineness, affability.
A good member of a business social network community is expected to take which of the following actions?
assist others when asked.
In a business environment, wikis are especially useful in the
sharing of information.
Businesses that use social media face which of the following risk?
Business hierarchy might be undermined by employees, private information might be made public, employee comments might negatively impact a company's reputation.
When businesses employ social networking a part of their culture, employees should take which of the following steps?
-make consistent contributions, interact with others, reply to comments
In business social software, dashboards serve as a
Center of communication
Which of the following are benefits of communities of practice for a business professional?
Experiencing professional development, taking part in long-term organizational issues, adding to know information about a company
As the Social Age era has taken hold, many larger companies are putting_______ in place.
Intranets
Ideally, only about 20 percent of business social media content should be
Supportive comments
For individuals who use social media in a business environment, one major risk is
the loss of credibility.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
2 to 3 times per week.
What are effective techniques for increasing people's ability to find an individuals blogs and wikis?
-Labeling blogs
-Indexing blogs
-Tagging entries
Co-workers and clients can learn which of the following about you when you provide a complete profile on a business social networking site?
Career background, pertinent activities, relevant skills
Communities of practice are groups focused on:
Shared activities
Which of the following are the recommended level and types of comments for high-performing teams on business social media platforms
most comments should be directly related to work, followed by 15 to 20% supportive comments, and the remaining comments mostly social.
A complete business networking social profile can result in increased ____________ among colleagues in a business organization.
Teamwork
Jessica wants to get ahead in her career, so she has a professional blog. Which of the following posts is most likely to damage her reputation?
a story about how much fun she and her coworkers had visiting bars after the annual sales meeting
Len has asked you to evaluate his professional blog. Which of the following aspects of his blog would you suggest that Len change because it might damage his online reputation?
About one-half of his posts detail one of Len's accomplishments.
Fumiko, who works in accounting, wants her online presence to signal that she is a business professional. What would be the best profile picture to use?
a photograph of her smiling face
Which of the following would a company consider an unethical use of social media by its employees?
criticizing a supervisor by name after receiving a poor review
Which of the following would a company consider an ethical use of social media by its employees?
letting friends on Twitter know about a publicly posted job opening
Social Age
an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.
However, even though the communication technologies that have paved the way for the Social Age are changing rapidly [in months and years],
workplace culture is relatively slow to change [in years and decades].
The evolution of the Internet during the past 15 years from Web 1.0 to Web 2.0 platforms is
the primary driver of the Social Age.
Web 1.0
the original Internet in which most web pages were read-only and static.
Web 2.0
what emerged as the read-write web, where users interact extensively with web pages by authorizing content, expressing opinions, and customizing and editing web content among other things.
Social Media
Web 2.0 communication tools including social networks, blogs, wikis, gaming, podcasts, and information tagging.
In simple terms, Web 1.0 communication tools are
primarily passive and static.
One basic challenge of using social media internally is
getting employees to participate.
In most companies, participation in blogs and wikis is
fairly low.
User profiles, blogs, wikis, and discussion forums [usually called forums] are among
the most widely used and most effective social tools, and they involve significant written communication.
Social networking, blogs, wikis are among the
most valuable tools in terms of productivity gains, reduction in IT costs, and increase in revenues.
One key benefit of social networking platforms is that as people view profiles of others,
they feel more connected to them, more so than with Web 1.0 communication tools such as email.
__________________ are an excellent way of finding people within an organization with needed expertise or shared professional interests.
Profiles
Blogs
posts that are arranged chronologically, similar to a journal format.
Traditionally, most blogs have included entries by just one or a few individuals, although many provide
the option for reader comments.
Increasingly, teams and other professional groups
write blogs.
In the workplace, they allow business professionals to share
their ideas and experiences.
Microblogs [for example, Twitter]
shorter blogs that contain just a few sentences, are part of most enterprise social networking platforms.
Microblogs are mainly tools for
broadcasting announcements and urgent information.
Members of a network can also use microblogs to
ask questions that need immediate responses.
For most business professionals,
individual blogs have not caught on yet.
A recent survey of corporate intranet use showed that most organized [53%]
have blogs on their intranets.
Up to 87% of large companies [over 50,000 employees]
make blogs available.
However, senior-level executives write most blogs, and most employees view them as
leadership communications.
Organizations are increasingly using
team blogs and project blogs.
Team Blogs
are typically organized around formal work teams.
Project Blogs
are organized around particular projects that generally involve temporary teams.
Team and project blogs are excellent ways to place all of the team's communications
in a single place, such as updates, progress reports, problem-solving discussions, project timelines and goals, announcements, and a variety of other coordination tasks.
These team and project blogs are also excellent for sharing success stories to
build and shape organizational and team culture.
Wikis
collections of pages that anyone with approved access can edit, thus lending themselves to collaborative writing.
As the Social Age era has taken hold, communications technologies have changed faster than
the culture of the workplace.
Web 2.0 introduced web pages that
were highly interactive.
In the press-release style for a blog post, the story should answer the basic questions of
who, what, when, where, and why.
Which of the following are included in a social network profile?
a job title, an email address, current projects.
In a business environment, blogs facilitate the sharing of which of the following among business professionals?
know-how, knowledge, proposals.
Wikis provide the greatest return on
investment.
Which of the following are potential effects of the wikis on businesses?
supporting a culture of straightfowardness, assisting employee participation in decision making, encouraging corporate openness.
Which of the following are challenges faced by companies incorporating Web 2.0?
Older employees tend to be tied to Information Age values.
A professional personal brand focuses on highlighting which of the following?
professional characteristics, areas of proficiency, credibility.
One effective way of telling stakeholders the story about a company is through
blog posts.
Which of the following are at stake in the statements and actions of business professionals on social media?
employee personal standing, employer reputation.
Corporate blogs are used for public relations, which in turn
serves to build relationships with people.
The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
In a business setting, wikis are intended to
facilitate collaboration.
A good member of a business social network community is expected to take which of the following actions?
assist others when asked.
Building a personal brand on a social media platform in a business environment can
establish meta messages about yourself, further your career.
The primary uses of microblogs in a business environment include which of the following?
sharing announcements, providing important information, facilitating quick replies to questions.
When posting on social media, business professionals should avoid which of the following actions?
publicly releasing data that is supposed to be nonpublic; creating conflict by taking positions that contradict their employers; reacting to negative online posts about their employer.
Which of the following are not productive or effective in online discussion forms?
voicing complaints; using strong, declarative language; ignoring competing points of view.
For individuals who use social media in a business environment, one major risk is
the loss of credibility.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
2 to 3 times per week.
The most effective business social media tools all include the extensive use of which of the following?
written communication.
Which of the following are key attributes of effective social media messages for businesses?
honesty, genuineness, affability.
Bill is new to the team. He has been told that the team uses the online discussion forum frequently in their communications. What should Bill do to communicate effectively with his new team members?
read his peers' comments completely and carefully; use open, flexible, and inviting language.
Project blogs are primarily used to share information about projects among
short-term teams.
Using blogs and wikis in a business setting has which of the following objectives?
to offer something of worth to others; to improve a professional reputation; to enhance efficiency of working relationships.
When using business social media, awareness of boundaries means observing the separation between
the professional and the private.
Which of the following describe User 1.0 individuals on the Internet?
they passively read web pages; Email is their primary tool for online communication.
In a business environment, wikis are especially useful in the
sharing of information.
Kurt's team has been using the online discussion forum to communicate about Project A, which the team has been working on for 4 months. Which two of the following would have been the most helpful to the team in producing quality work?
Each member of the team participated regularly; the team met in real time to work through difficult points.
After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?
you should know the company's strategy for promoting various products and services.
In the business environment, corporate intranet-based individual blogs are primarily written by
senior executives.
As the Social Age era has taken hold, communication technologies have changed faster than
The culture of the workplace
During the Web 1.0 era, web pages on the internet had which of the following qualities?
They were read-only, they allowed limited to no user interaction
In a business setting, wikis are intended to
facilitate collaboration
Which of the following are included in a social network profile?
current projects, job title, email address
Which of the following are challenges faced by companies incorporating web 2.0 ?
Older employees tend to be tied to Information Age values.
Which of the following are at stake in the statements and actions of business professionals on social media?
employee personal standing, and employer reputation
Which of the following are characteristics of Web. 2.0 communication tools?
personally customizable, interactivity, social focused
When experiencing a difference of opinion with others in a business social media context, which of the following actions should you take?
Maintain a pleasant attitude.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
two to three times per week
Because of profiles included on business social networks, employees who do not know each other personally often feel more ___ than they would using only email.
connected
Which of the following describe User 1.0 individuals on the Internet?
They passively read web pages, email is their primarily tool for online communication
Which of the following are positive aspects of social media use in a professional environment?
great responsiveness between businesses and clients, more direct customer involvement in product development, more effective team communication
Communication tools for Web 2.0 include which of the following?
podcasts, social networks, wikis
Microblogs feature entries limited to ___ at most.
a few sentences
Which of the following are acceptable topics for blogs published on a business social media platform?
work meetings, project goals, business plans
In the business environment, corporate intranet-based individual blogs are primarily written by
senior executives
Bill is new to the team. He has been told that the team uses the online discussion forum frequently in their communications. What should Bill do to communicate effectively with his new team members?
Bill should read his peers' comments completely and carefully, use flexible open and inviting language.
On business social media, business professionals are likely to be regarded as self-promoters if they ___ the skills and interests they possess.
overemphasize
Wikis dedicated to which of the following uses can be found in a business setting?
updating company policies, providing references data, sharing project reports
Currently evolving social networking platforms are known as
Enterprise 2.0 platforms.
Which of the following are appropriate uses of business social network profiles?
working better together with colleagues, exchanging ideas with coworkers
Which of the following are not productive or effective in online discussion forums?
using strong, declarative language, ignoring competing points of view, voicing complaints
When using business social media, awareness of boundaries means observing the separation between
the professional and the private
A good member of a business social network community is expected to take which of the following actions?
assist others when asked
Meta messages are the ___ messages decoded by others from someone's online presence
essential, overall
Project blogs are primarily used to share information about projects among
short-term teams
Business that use social media face which of the following risks?
employee comments might negatively impact a company's reputation, business hierarchy might be undermined by employees, private information might be made public
Simone posted a question on her company's discussion forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?
"I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500."
Social media facilitate which of the following for business professionals?
ongoing learning about their company, gaining insights into best work practices
A complete business social networking profile can result in increased___ among colleagues in a business or organization.
teamwork
Chapter 10
Practice Quiz
Harry is brand-conscious and has been very loyal to Revy Jeans. Leroi is a famous Hollywood star who is Harry's idol. Leroi signs an endorsement deal with Ace, a company that sells jeans, and starts appearing in the company's advertising. After seeing these ads, Harry shifts his loyalty from Revy Jeans to Ace. Which principle of influence has affected Harry?
authority
Authority is a principle of influence whereby people follow authority figures. The number of celebrity endorsements in advertising is evidence of how authority can impact persuasion.
Which of the following components is likely to be included in the structure of a mass sales message?
an attempt to generate interest
The components included in the structure of a mass sales message are gaining attention, generating interest, building desire, and calling to.
In the context of mass sales messages, what is the last step in the AIDA approach?
call to action
The model used most successfully for mass sales messages is the AIDA approach: attention, interest, desire, and action. This approach begins and ends like other persuasive messages; it must first gain attention and it should end with a specific call to action.
Internal persuasive messages are typically used to promote
ideas
Internal messages more often focus on promoting ideas, whereas external messages more often focus on promoting products and services. Also, internal persuasive messages tend to be slightly more direct and explicit, and they tend to be based on logical appeals.
In an effective external persuasive message, the appreciation statement
anticipates the thoughts of skeptical readers.
An effective external persuasive message has an influential appreciation statement that anticipates the thoughts of skeptical readers.
To be able to craft messages that persuade people to modify their ideas or actions, you need to spend a significant amount of time
analyzing the audience.
To convince others to modify their own ideas and accept yours, you need to show that you care about them and that your ideas fit into their interests. Therefore, audience analysis is an important step.
When writing to customers, which of the following voices will force you to consider their needs and wants?
you-voice
Writing in the you-voice to customers is more than just a stylistic choice. It forces you to consciously consider the readers' needs and wants.
The principle of influence known as reciprocation refers to the idea that people
tend to feel obligated to return favors.
Reciprocation is a principle of influence based on returning favors. As defined by Dr. Robert Cialdini, "We should try to repay, in kind, what another person has provided us."
When statements in a business message contain full and unambiguous meaning, the business message is said to be
explicit
Most business writing is direct and explicit. It is direct in that you begin with a main idea or argument and then provide the supporting reasons. It is explicit in that nothing is implied; statements contain full and unambiguous meaning.
The term ______ refers to the reasons why your product, service, or idea really benefits your readers.
rationale
Once you have stated the need, you may describe your solution, which is a recommended product, service, or idea. Many readers will remain skeptical unless you provide convincing support. To do this, you will need to provide a strong rationale, meaning solid reasons why your product, service, or idea really benefits them.
You can help readers feel that your message impacts them on a personal level by combining specificity with
you-voice.
One of the primary strategies you can use to personalize persuasive messages is your selection of voice—either you-voice, we-voice, I-voice, or impersonal voice. You often can achieve a tangible feel by combining you-voice with specificity. Making something tangible implies that readers can discern something in terms that are meaningful to them, that they can sense the impact on a personal level.
In the AIDA approach, "I" stands for
interest.
The model used most successfully for mass sales messages is the AIDA approach: attention, interest, desire, and action.
In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. Which principle of influence does this example illustrate?
Consistency
is based on the idea that once people make an explicit commitment, they tend to follow through or honor that commitment. In other words, they want to stay consistent with their original commitment.
Which of the following is the first task of most persuasive messages?
gaining attention
The first task of most persuasive messages is to gain the attention of your readers. You can do this in a variety of ways, including asking a rhetorical question, providing a compelling or interesting fact, revealing a compelling statistic, issuing a challenge, or posting a testimonial.
In the AIDA approach, after gaining attention, the next step is to
build interest and curiosity.
In the AIDA approach, after gaining attention, the next step is to build interest and curiosity.
Chapter 12
Practice Quiz
Peter wants to create a chart that shows how market share is divided among the top companies in his industry. Which should he use?
Pie charts
are useful for illustrating how a whole is divided into pieces or proportional segments.
Which of the following statements about bar charts is true?
Bar charts are more versatile than pie charts and line charts.
Bar charts are useful for comparing amounts or quantities. The bar chart, with its many forms, is the most versatile of these charts since it can be used to compare many types of data.
Catherine, an economist, wants to graphically represent the prices of small cars in the United States over a period of three years. This will best be illustrated through a[n]
line chart.
Generally, line charts are useful for depicting events and trends over time. For example, stock prices over time would make the most sense when presented in the form of a line chart.
Octavio wants to compare the gross national product for six different countries for the year 2010. How should he display the data?
Bar charts
are useful for comparing amounts or quantities. The bar chart, with its many forms, is the most versatile chart since it can be used to compare many types of data.
Which of the following is a helpful guideline for formatting line charts?
The scale should be about two-thirds of the range included in the charts.
Formatting Guidelines for line charts are: 1. Scale should be about two-thirds of the range included in the chart. 2. Series names should be placed on or attached directly to lines. 3. Only four or fewer data series [lines] should be included.
Which of the following is a helpful guideline for formatting bar charts?
Bars should be arranged in ascending or descending order in most cases.
Which of the following is a helpful guideline for formatting tables?
Arrange entries in ascending or descending order.
Entries should be ordered appropriately [alphabetical or numerical order of categories, or ascending or descending order of values of comparison].
Chapter 8
Practice Quiz
The use of social media in companies
causes confusion over which communication channels to use.
Social media present many challenges and risks. The primary challenges are cultural. The abundance of communication channels causes confusion over which communication channels to use.
Web 2.0 communication tools are often referred to as
social media.
Web 2.0 communication tools, often referred to as social media, include social networks, blogs, wikis, gaming, podcasts, and information tagging.
When stakeholders judge whether the communications and actions of an organization match their needs and interests, they are evaluating the organization's
reputation
According to the Institute for Public Relations, corporate reputation "is an intangible asset that allows the company to better manage the expectations and needs of its various stakeholders, creating differentiation and barriers vis-à-vis its competitors.
Cara has been participating in her company's social networking platform for a while. Which behavior is her supervisor most likely to ask her to change?
She often inquires about her colleagues' personal lives.
The division between professional and personal lives is becoming increasingly blurred. Stay observant about where your colleagues draw lines to separate their personal lives from work.
Len has asked you to evaluate his professional blog. Which of the following aspects of his blog would you suggest that Len change because it might damage his online reputation?
About one-half of his posts detail one of Len's accomplishments.
Some business professionals damage their reputations because their social media use sends meta messages that they are self-promoters and careerists. Generally, this reputation comes from excessively drawing attention to one's own professional skills and interests.
When a company has a public relations department, that department's job is to influence
anyone who contributes to the company's success or failure.
Public relations has been defined as "the management function that establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success depends." In other words, public relations is fundamentally about building relationships with employees, customers, communities, the media, and other stakeholders.
What are the two most common formats for public relations messages placed on a company blog?
the press release and the op-ed piece
The two most common formats for public relations messages placed on a company blog are the press release and the op-ed piece.
Which of the following reputations is a result of sending the meta message, "You can always count on me"?
loyal and committed
The meta messages, or overall and underlying messages that others decode from your online communications, become one basis for your online reputation. The meta message "You can always count on me" translates to a reputation of being loyal and committed.
Which of the following guidelines should people who maintain professional blogs follow in order to be responsive to their readers?
Read the comments to learn reader concerns.
Stay responsive to your readers' comments. You can often learn what your readers are looking for by sifting through comments.
Which of the following would a company consider an unethical use of social media by its employees?
criticizing a supervisor by name after receiving a poor review
Much more than your online reputation is at stake with social media use. The reputation and performance of your company is at stake as well. Criticizing a supervisor by name on social media is an attempt to damage that person's reputation and the reputation of the company.
The ______ Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.
Social
A reputation for being fun-loving will be sought-after in the ______ domains.
personal and private
Meta messages and reputations are grouped into four areas: personal and private; professional and private; personal and public; and professional and public. In each domain of your online communications, you should think about the meta messages you would like to send so that you build a credible reputation. A reputation for being exciting and fun-loving will be sough-after in the personal and private domain.
Which statement correctly compares the rate that technology changes to the rate that workplaces change?
Technology can change in a matter of months, while workplaces sometimes take decades to change.
Even though the communication technologies that have paved the way for the Social Age are changing rapidly [in months and years], workplace culture is relatively slow to change [in years and decades].
Which of the following is an advantage of having a team blog?
It is a place to post team updates, progress reports, discussions, timelines, goals, and announcements.
Team and project blogs are excellent ways to place all of the team's communications in a single place, such as updates, progress reports, problem solving discussions, project timelines and goals, announcements, and a variety of other coordination tasks.
Jamal's company is committed to using its social networking platform. Which of the following is a guideline that Jamal should follow?
Focus on work projects and goals.
Blogs and wikis are collaborative tools. They are intended to help you work more effectively with your team members, other colleagues, and clients. Focus on your work projects, meetings, shared goals, experiences, and expertise and knowledge.
Chapter 9
Practice Quiz
Which of the following messages generally takes the least time to complete?
routine messages
Since you will send and receive so many routine messages in any given business day, one of your primary goals is efficiency: You need to produce credible messages quickly. Typically, completing routine messages requires less time than other types of business messages.
Betsy learns that the wife of one of her main clients has just died. What should Betsy do?
Send a brief but genuine handwritten note of sympathy.
Typically, keep your expression of sympathy brief. For deaths, state your support and concern to the person who has experienced the loss. When possible, handwrite your expression of sympathy on a nice card.
The part of a claim that makes a specific request of the recipient is known as a
call to action.
Claims are requests for other companies to provide compensation for or correct the wrongs or mistakes they have made. As with other requests, you should immediately state what the claim is and what you expect the company to do for you. You also will provide a rationale for your claim in the body of the message and close with a call to action—a specific request.
Which of the following is the most effective technique to use when making a claim?
Lay out a logical explanation of the claim.
Claims are requests for other companies to provide compensation for or correct the wrongs or mistakes they have made. As with other requests, you should immediately state what the claim is and what you expect the company to do for you. You also will provide a rationale for your claim in the body of the message and close with a call to action—a specific request. Lay out a logical, reasonable, and professional explanation for your claim. Emotional claims are far more likely to be rejected. Remember that you will often work with the same people again and again. Be polite and focus on the long-term working relationship.
Routine messages should be direct and
front-loaded.
The most important planning step is message structuring. Since routine messages are so common and your readers are likely overloaded with many other messages and tasks, your primary challenge is to make sure your readers pay attention. Therefore, your message should be direct and front-loaded.
During the drafting stage, the process of designing the message focuses on
making the message easy to read.
As you draft your message, you should focus on making it easy to read. Readers expect to understand your primary message in less than 10 to 15 seconds, so use short sentences and paragraphs. Design your message so readers can find information in just moments. Use bullets, numbering, special formatting, and external links to relevant information to highlight key ideas.
Which of the following statements is most true of a routine request?
Your tone should be direct but not bossy or domineering.
Routine requests involve cases where you expect little or no resistance from message recipients. Like all routine messages, routine requests should contain clear and specific subject lines, often stating the entire request. When working with superiors, be careful about setting deadlines. Even in today's flatter organizations, being bossy to the boss can be counterproductive.
In the case of an email that is a routine message, where should you place the primary message to capture attention?
in the subject line
Since routine messages are so common and your readers are likely overloaded with so many other messages and tasks, your primary challenge is to make sure your readers pay attention. Therefore, your message should be direct and front-loaded. The primary message should have ten words or fewer, and you should typically place it in the subject line of your email to immediately capture attention.
What are announcements?
updates, notices, and other correspondences that apply to a group of employees and/or customers
Which of the following is true of apologies?
If you are dealing with customers or clients, an apology may imply legal responsibility.
In the case of routine messages, you should aim to create a helpful, professional tone during the ______ stage.
drafting
Routine messages that include details about deadlines are most likely to be messages that
set expectations.
Three components are central in setting expectations for those you manage: describing responsibilities, providing deadlines, and discussing coordination.
Which of the following is an important element of an apology?
offering commitments
Typically, an apology includes the following elements: acknowledgment of a mistake or an offense, an expression of regret for the harm caused, acceptance of responsibility, and a commitment that the offense will not be repeated. Effective apologies should be timely and sincere.
Which of the following is an accurate statement about messages that provide directions?
Since describing step-by-step procedures is so specific, insufficient detail can frustrate readers.
Messages that provide directions share many similarities with those that set expectations. Since describing step-by-step procedures is so specific, insufficient detail can frustrate your readers. For routine matters, you are generally safe reviewing your own work and making sure it is complete. For more technical and complicated procedures, make sure you have several people test the procedures to find where you can better clarify the steps involved.
Which of the following is true of messages showing appreciation?
A sincere expression of thanks strengthens work relationships.
Employees at all levels of an organization desire to feel appreciated. A sincere expression of thanks also helps achieve business goals and strengthens work relationships.
Which of the following are characteristics of the Social Age?
-Teamwork is not
limited by boundaries.
-Communication between people is networked.
-Problems are addressed by groups.
Web 2.0 introduced web pages that
were highly interactive.
Which of the following are characteristics of Web 2.0 communication tools?
-interactivity
-personally customizable
-social focused
Which of the following describe User 1.0 individuals on the Internet?
-Email is their primarily tool for online communication.
-They passively read web pages.
As the Social Age takes hold in business, many larger companies are putting ______ in place.
intranets
What rapidly changing factor has led to the Social Age in business?
communication technology
Which of the following are positive aspects of social media use in a professional environment?
-more effective team communication
-less need to travel for face-to-face meetings
-greater responsiveness between businesses and clients
During the Web 1.0 era, web pages on the Internet had which of the following qualities?
-They were read-only.
-They allowed limited to no user interaction.
Which of the following is a challenge faced by companies incorporating Web 2.0?
Older employees tend to be tied to Web 1.0 values.
Communication tools for Web 2.0 include which of the following?
wikis
social networks
podcasts
Businesses that use social media face which of the following risks?
-Business hierarchy might be undermined by employees.
-Employee comments might negatively impact a company's reputation.
-Private information might be made public.
The online experience of User 2.0 individuals includes which of the following?
-Communication tools are primarily peer-to-peer programs.
-Online content is created and modified.
-Internet connection is continuous.
Enterprise 2.0 companies make use of which of the following on the Internet?
-private message systems
-common online workspaces
-social networking features
In business social software, dashboards serve as a
center of communication.
Which of the following are included in a professional social network profile?
-a job title
-current projects
-contact information
In business social software, dashboards are useful for which of the following reasons?
-They
can provide information about your coworkers.
-They are customizable.
-They can increase work efficiency.
Traditionally, most business blog posts were authored by one or a few individuals. Increasingly, however, ______ are writing blogs.
-Professional groups
-Company teams
Blog posts enable company managers to
inform their teams about announcements and updates.
Microblogs feature entries that are limited to ______.
a few sentences
In a business environment, blogs facilitate the sharing of which of the following among business professionals?
knowledge
ideas
experiences
Project blogs are primarily used to share information about projects among
company teams.
When sharing files, a businessperson should be careful to do which of the following?
-ask colleagues for input on formulating a sharing files protocol
-organize files by project
-add only constructive comments
In the business environment, corporate blogs can be written by
senior executives.
individuals.
company teams.
The primary uses of microblogs in a business environment include which of the following?
-providing immediate information
-sharing announcements
-facilitating quick replies to questions
Why is it important to manage permissions and only let the correct people have access to shared files?
Shared files often contain sensitive or confidential information.
Of the following, the most effective way of telling external stakeholders the story about a company is through
blog posts.
Which of the following is the primary goal of blogs for organizations?
effective public relations
Which of the following are components of the press-release style for blog posts?
contact information
dateline
headline
Appropriate information to include in the boilerplate, or positioning statement, includes which of the following?
-what distinguishes the company from its
competitors
-the company's customers
-the company's products and services
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
two to three times per week.
Which of the following is a benefit of communities of practice for a business professional?
learning from other professionals
Social media can assist business professionals in gaining regular knowledge about which of the following?
Their field
Their industry
Their employers
The boilerplate comes after the blog story and briefly explains what?
background about the company
What is the most time-consuming part about setting up a social reader?
choosing the most helpful mix of information
Communities of practice are groups focused on
shared activities.
Social media facilitates which of the following for business professionals?
-ongoing learning about their company
-gaining insights into best work practices
To facilitate the use of contributions to blogs and wikis, ______ should be provided.
links to relevant files
Which of the following are ways to make use of social reading platforms?
-read important articles and posts
-use hashtags or topical searches to track information
-praise other people's contributions
Using blogs and wikis in a business setting has which of the following objectives?
-to offer something of
worth to others
-to enhance efficiency of working relationships
Which of the following are positive meta messages when establishing a credible online reputation?
compassion
integrity
expertise
Meta messages are the ______ messages decoded by others from someone's online presence.
underlying
essential
Which of the following are characteristics of the Social Age?
Communication between people is networked.
Teamwork is not limited by boundaries.
Problems are addressed by groups.
Web 2.0 introduced web pages that
were highly interactive.
Communication tools for Web 2.0 include which of the following?
podcasts
social networks
wikis
The online experience of User 2.0 individuals includes which of the following?
Internet connection is continuous.
Online content is created and modified.
Communication tools are primarily peer-to-peer programs.
Which of the following are positive aspects of social media use in a professional environment?
less need to travel for face-to-face meetings
greater responsiveness between businesses and clients
more effective team communication
What rapidly changing factor has led to the Social Age in business?
communication technology
During the Web 1.0 era, web pages on the Internet had which of the following qualities?
They allowed limited to no user interaction.
They were read-only.
Which of the following is a challenge faced by companies incorporating Web 2.0?
Older employees tend to be tied to Web 1.0 values.
Which of the following are characteristics of Web 2.0 communication tools?
personally
customizable
interactivity
social focused
The most effective business social media tools all include the extensive use of which of the following?
written communication
Which of the following describe User 1.0 individuals on the Internet?
They passively read web pages.
Email is their primarily tool for online
communication.
The challenges to business professionals of using social media in the workplace are
lower productivity.
blurred boundaries between professional and private lives.
In business social software, dashboards serve as a
center of communication.
True or false: In most companies that sponsor blogs or wikis, participation is fairly low.
True
Which of the following forms of social media are the most appropriate for use in business?
blogs
forums
Because of profiles included on business social networks, employees who do not know each other personally often feel more ______ than they would using only email.
connected
In a business environment, blogs facilitate the sharing of which of the following among business professionals?
experiences
ideas
knowledge
In business social software, dashboards are useful for which of the following reasons?
They are customizable.
They can
provide information about your coworkers.
They can increase work efficiency.
Which of the following are potential uses for profiles on social networking platforms found in businesses?
access to information on business professionals with common interests
increased ability to locate an employee with specific knowledge
Blog posts enable company managers to
inform their teams about announcements and updates.
Traditionally, most business blog posts were authored by one or a few individuals. Increasingly, however, ______ are writing blogs.
Company teams
Professional groups
When sharing files, a businessperson should be careful to do which of the following?
ask colleagues for input on formulating a sharing files protocol
add only constructive comments
organize files by project
Simone posted a question on her company's discussion forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?
"I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500."
In the business environment, corporate blogs can be written by
senior executives.
individuals.
company teams.
Which of the following statements about writing blog posts for external audiences are true?
Many professionals use blogs to facilitate personal branding.
Blogs are an effective way to share the story of your organization with stakeholders.
Why is it important to manage permissions and only let the correct people have access to shared files?
Shared files often contain sensitive or confidential information.
Which of the following are not productive or effective in online discussion forums?
voicing complaints
ignoring competing points of view
using strong, declarative language
Which of the following is the primary goal of blogs for organizations?
effective public relations
Before you create any individual blog posts for your organization, you need to do which of the following?
gain a shared sense of the brand message
clarify your company's brand
Of the following, the most effective way of telling external stakeholders the story about a company is through
blog posts.
Which of the following are components of the press-release style for blog posts?
headline
contact information
dateline
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
Which of the following should you do on your own professional blogs?
Maintain a professional but fun and helpful tone.
Make certain that your content is accurate.
After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?
You should know the company's strategy for promoting various products and services.
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
two to three times per week.
In the press-release style for a blog post, the first paragraph of the story should answer the basic questions of ___.____.____. where and why
who, what, when
Social media can assist business professionals in gaining regular knowledge about which of the following?
Their employers
Their field
Their industry
Bob, an art dealer, is writing a post for his own professional blog. His latest blog post is about a new mixed-media artist who will soon have a show at Bob's gallery. Which of the following should Bob be sure to include in his post to enhance his credibility?
Bob should provide information about the artist and the show at the beginning.
Bob should provide hyperlinks to provide additional information on the artist.
When businesses employ social networking as part of their culture, employees should take which of the following steps?
make consistent contributions
reply to
comments
Which of the following are acceptable topics for blogs published on a business social media platform?
project goals
business expertise
Which of the following are effective techniques for increasing people's ability to find your business blogs and wikis?
indexing blogs
tagging entries
labeling blogs
Social media facilitates which of the following for business professionals?
ongoing learning about their company
gaining insights into best work practices
Which of the following are key attributes of effective social media messages for businesses?
affability
honesty
genuineness
A good member of a business social network community is expected to take which of the following actions?
assist others when asked
respond positively to others' requests
Using blogs and wikis in a business setting has which of the following objectives?
to offer something of worth to others
to enhance efficiency of working relationships
To facilitate the use of contributions to blogs and wikis, ______ should be provided.
links to relevant files
When using business social media, awareness of boundaries means observing the separation between
the professional and the private.
When experiencing a difference of opinion with others in a business social media context, which of the following actions should you take?
Maintain a pleasant attitude.
As other members who are part of your business social media see that you respond and help others on the social media, you can specifically expect that
some of them will respond and help you.
Building a personal brand on a social media platform in a business environment can
further your career.
display your credibility.
Meta messages are the ______ messages decoded by others from someone's online presence.
underlying
essential
Which of the following are contributing to the blurring of professional and private lives on social media?
the ability to communicate from nearly any location about nearly anything
the variety of communication devices that are widely available
the ability to communicate with nearly anyone at nearly anytime
Before posting on social media, business professionals should be aware of their
company's policies regarding the use of social networking websites.
A professional personal brand focuses on highlighting which of the following?
areas of proficiency
professional characteristics
credibility
Which of the following are positive meta messages when establishing a credible online reputation?
expertise
compassion
integrity