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Unit one review
| Which persons help create the excitement and enthusiasm that make the games what they are | Spectators |
| One of the main differences between professional and amateur athletes is that for professionals. the game is often what to the players | Ther occupation |
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| A characteristic of an event is that it is produced and consumed | at the same time |
| One characteristic of event marketing involves promoting and selling a[n] | unique experience |
| Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing. | event |
| Which of the following is an example of marketing the sport event: | distributing information about a NASCAR race |
| Which of the following help create the excitement and enthusiasm that make the games what they are: | spectators |
| One of the main differences between professional and amateur athletes is that for professionals , the game is often | their occupation |
| The National Collegiate Athletic Association and the Professional Golfers' Association are examples of | sanctioning bodies |
| An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have | disposable income |
| True or False: The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives. | True |
| An experience that you can see, feel, and participate in is... | Tangible |
| What are categories of sports products | Sporting goods, Personal training, Sport Information |
| Increases opportunity for employment, benefits those who participate either by playing or watching, and recreation/entertainment are benefits that are | Good for you |
| What are the 3 types of events | Corporate, Private, and Public |
| Define event marketing | a designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization |
| Events provide a unique experience and ___________. Events are _____________ and ______________ at the same time. | Perishable, produced and consumed |
| Economic effect of major events, and improve city's image | Good for the Local Community |
| Generates billions of dollars of revenue each year, more jobs, and snowball effect | Good for Society |
| A sports product becomes more popular because of _______________ | Marketing |
| Sports marketing affects millions of people throughout the world from _________ _______ to senior citizens | Young children |
| Marketing opportunities ____________ as the product grows | increase |
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What is an example of promoting a sports event?
Super bowl ads, stadium ads, and athletes' endorsements are some of the most common examples of marketing we see daily when watching sporting events. Marketing through sports also helps create a brand image for a healthy, successful lifestyle that many people want to live.
What characteristics make sports and entertainment products unique?
Terms in this set [8].
Intangible and subjective. ... .
Inconsistent and unpredictable. ... .
Simultaneously produced and consumed. ... .
Greater emphasis on product extensions than core product. ... .
Experienced affected by group dynamics/involvement. ... .
Emotional attachment and personal identification associated with sports..
What are the 4 main segments of the sports marketing industry?
List the four segments of the sports marketing industry. The four segment of the sports marketing industry are marketing of the sport event, marketing of sport goods and services, marketing of other consumer and industrial goods, or services through the use of sport, and marketing of products to sporting events.
Which marketing career is usually in charge of writing press releases?
Public relations specialists typically do the following: Write press releases and prepare information for the media.