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Terms in this set [21]
_______ segmentation refers to segmenting markets by region, country, market size, market density, or climate, while with_______ segmentation marketers utilize common characteristics such as age, gender, income, ethnic background, educational attainment, family life cycle, and occupation to understand how to group similar consumers together...then _______ segmentation approaches slice up the market based on personality, motives, lifestyles, and attitudes and opinions, while _______ segmentation groups individuals in the marketing universe according to the benefits they seek from the products available in the market, and _______ segmentation divides consumers into groups based on how they act with regard to a brand or a product category.
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