What two issues must be considered when putting together a firms promotional mix quizlet?

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Business Math

17th EditionMary Hansen

3,684 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

First, the balance of the elements must be determined.

Should advertising be emphasized more than personal selling? Should a promotional rebate be offered? Would public relations activities be effective? Several factors affect such decisions: the target audience for the promotion, the stage of the product's life cycle, the characteristics of the product, the decision stage of the buyer, and even the channel of distribution.

Second, because the various promotional elements are often the responsibility of different departments, coordinating a consistent promotional effort is necessary. A promotional planning process designed to ensure integrated marketing communications [IMC] can facilitate this goal.

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Fundamentals of Financial Management, Concise Edition

10th EditionEugene F. Brigham, Joel Houston

777 solutions

Intermediate Accounting

14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

1,471 solutions

Mathematics with Business Applications

6th EditionMcGraw-Hill Education

3,760 solutions

What elements are considered part of the promotional mix quizlet?

What are the main elements of the promotional mix?

What is the most important factor in determining the promotional mix?

What are the four common elements of a promotional mix?