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intangible, inseparable, heterogeneous, perishable
• Intangibility
- Inability of services to be touched, seen, tasted, heard, or felt in the same manner that goods can be sensed.
• Inseparability
- Production and consumption are simultaneous, meaning the consumer takes part in production.
• Heterogeneity
- Variability of the inputs and outputs of services, which causes services to tend to be less
standardized and uniform than goods.
• Perishability
- Inability of services to be stored, warehoused, or inventoried.
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