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Terms in this set [29]
offers the opportunity to gather lots of data quickly and on large groups
survey
offers the opportunity for a wealth of information in respondents' own words
interviews
offers the opportunity to use data from a different time period
existing sources
offers a means of studying groups often overlooked by other methods
ethnography
Why is it important to strive to be objective when you conduct research?
If you do not try to be objective, you increase the likelihood that you may misinterpret data.
Which type of research is most likely to use field notes?
participant observation
Which of the following statements about social network analysis is false?
It began with the study of online social networks.
Which of the following statements about quantitative and qualitative research is correct?
Qualitative research works with nonnumerical data and interprets the results.
Which of the following statements about autoethnography is false?
Autoethnography does not include the researcher's feelings, thoughts, or experiences.
Which of the following illustrates a causal relationship?
Sara babysat for four hours. She earned twenty dollars.
What is the goal of ethnographic research?
to describe and understand observed activities and what they mean to the groups studied
What is a benefit of using the Internet to conduct surveys?
cost effective
What does a researcher provide in order to lend assurance that no one other than the researcher will know the identity of the respondent?
confidentiality
Using the photos from Good Housekeeping magazines from the 1940s and 1950s as sources of data to better understand changes in home design is an example of which type of research method?
comparative historical
To better assess how campers feel about their experiences in summer camp, the counselors pass out a questionnaire. The responses are either: strongly agree, agree, disagree, or strongly disagree. This is an example of
a Likert scale
The text discusses the development of a research process, from identifying a problem, to the formulation of a hypothesis and collecting of data, and finally to the sharing of the findings. Taking all of the seven steps together, social scientists regard this as
the scientific method.
The statement, "What students eat for breakfast affects their grades," would be an example of
a hypothesis
The Nielsen Company gathers data on what products people use as well as how they feel about them. This company uses sociological research methods as one of the leaders in what field?
market research
Surveys and interviews differ in which important way
Researchers can more easily generalize survey results to the larger population.
Over the last five semesters, Dr. Thompson's research class has repeatedly asked the same question on a particular project. Each semester the question produces similar answers. This exemplifies which concept?
reliability
Jamison plans to research the benefits of comedy as a coping mechanism during times of natural disasters. Before moving ahead, he will explore pertinent research already compiled on this topic. This is what step of the scientific method
literature review
In their ethnographic study of teenage mothers, Kathryn Edin and Maria Kefalas found that
teenage mothers frequently viewed children as a source of stability in their lives
In response to the critique that some of the accounts of her book On the Run: Fugitive Life in an American City are inconsistent, Alice Goffman claims that she was protecting her research subjects by omitting details that could identify them. Goffman argues that her actions were ethical because
they ensured her subjects' confidentiality.
Dr. Lui plans to research the relationship between breast-feeding and preschool success. In this research, breast-feeding is the
independent variable.
Dr. Frank wants to explore how gender impacts the experiences of boys and girls in competitive swimming. He opts to use interviews as his means of collecting data. Which of the following is a disadvantage of this method?
Representativeness may be limited.
At the end of every semester, Dr. Showalter asks her students to complete a standard teacher evaluation form provided by the university. What type of research is this?
survey
An institutional review board [IRB] helps to ensure the safety of subjects of review. Who typically sits on such a board?
academic scholars
questionnaire asks the question "How many times per week do you exercise?" The respondent has to choose between "a. 0"; "b. 1-2"; "c. 3-4"; and "d. 5 or more." What type of questionnaire is this?
closed-ended
Why Isn't Johnny in Preschool?" was a project conducted by Chicago's Community Organizing and Family Issues group that was aimed at determining why families in lower-income, racially diverse neighborhoods in Chicago were less likely than other families to enroll their children in early educational programs. The findings were used to design outreach and public awareness campaigns. This type of research project is called
action research.
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If you were the CFO of a company that had to decide on hundreds of potential projects every year, would you want to use sensitivity analysis and scenario analysis as described in the chapter, or would the amount of arithmetic required take too much time and thus not be cost-effective? What involvement would nonfinancial people such as those in marketing, accounting, and production have in the analysis?
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Hartman Motors has $18 million in assets, which were financed with$6 million of debt and $12 million in equity. Hartman’s beta is currently 1.3, and its tax rate is 35%. Use the Hamada equation to find Hartman’s unlevered beta,$$\mathrm{b}$_$${\mathrm{U}}$.
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Interest rates on 4-year Treasury securities are currently 6.7%, while 6-year Treasury securities yield 7.25%. If the pure expectations theory is correct, what does the market believe that 2-year securities will be yielding 4 years from now? Calculate the yield using a geometric average.
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